Lead Generation

Lead Generation

If you’re happy with your current response and conversion rates stop reading now. If not, let us tell you more.
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Channel Education

Channel Education

If your agents understand your products they are far more likely to sell them. We break down complex products into easy-to-grasp segments. Read More

Retention and Loyalty

Retention and Loyalty

Communicating value is valuable. Up-selling existing customers makes them more profitable and loyal. Read More

Niche is Nice.
We know insurance. We know marketing. Insurance marketing is all we do. Fill us in about you, your business and your goals and let us put our insurance marketing expertise to work for you.
Medium. Well Done.
Our roots are in direct response. Driving intent and action comes naturally to us – regardless of the medium.
We Play Well With Others.
Whether you just need help getting a project across the finish line or want a full time marketing partner, consider us to fill in the missing part of your marketing dream team.


Whether you’re looking to acquire new clients, optimize existing clients or convert your distribution channel into advocates, or do the same for your business channel, The Lift Factor has the programs and experience to elevate your marketing.

We Deliver Elevated Insight.

Everything we do starts with a deep dive: audience behavior and motivations, market data on competitors, detailed analysis of your goals and opportunities, what’s worked, what hasn’t and why. The point is we don’t do anything without first getting a roadmap. Intelligence and key insights inform business-centric marketing solutions to LIFT your bottom line.

Yeah, we win awards, but mostly we win business.

We believe in creative that can deliver clarity within a complex, crowded space. Emotions are what make memories, so our mission is to deliver your message with creative that touches a chord within your target audience and invokes an emotional connection to your brand.

We’re User Experienced.

User experience says as much about your brand as copy and design. With that in mind we develop engaging online solutions, with insightful measurement at their foundation. Our online solutions are deigned to open a dialogue and create interaction.

  • Open a Dialogue: Microsites, e-learning and mobile apps
  • Incent Loyalty and Action: Sweepstakes, gaming and social
  • Connecting with Relevancy: Segmentation and personalization

Launch. Learn. Refine.

We design outbound marketing to boomerang back with data. Our real-time analytics dashboard provides visibility into each aspect of your campaign. After measuring effectiveness, we apply our experience within your segment with skilled analytics to improve your marketing results.

Strategic Marketing Services

Strategic Marketing Services

  • Strategic Planning
  • Competitive Positioning
  • Audience and Channel Segmentation


  • Creative Direction/Design
  • Copywriting
  • Responsive Design
  • Print Production
  • Website, microsite, landing page design
  • Email Marketing
  • eLearning/eSales Sites


  • Responsive Design
  • Content Management Systems {CMS}
  • Search Engine Optimization {SEO}
  • Social Media
  • Content Strategy
  • Usability & Testing

Program Development:

  • Channel Marketing & Education
  • Retention & Loyalty Programs
  • Lead Generation
  • Segmentation and Personalization Programs
  • Referral Programs
  • Product Launch/Re-launch
  • Contests/Sweepstakes

As marketing and markets evolved, so have we. Our roots are as a direct response shop. The Lift Factor’s parent company, Structural Graphics, is a dimensional mail company with 40 years of experience working with the Who’s Who of marketers. Recognizing a unique need and built on our success in the insurance sector, The Lift Factor was established.

The Lift Factor Bios: The Heavylifters

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The Lift Factor
38 Plains Rd
Essex, CT 06426
(855) 647-5438 (toll free)
(860) 222-4001 (main)