Home2018-11-08T21:42:00+00:00

THE LIFT FACTOR.
HELPING INSURANCE MARKETING RISE. AND SHINE.

When your need for marketing help has right-now urgency, The Lift Factor is ready to hit the ground running. While other agencies flirt with insurance, we’re in a committed relationship. Since insurance marketing is all we do, we’re already up to speed on the industry. Just tell us about your goals and challenges and let’s start meeting your marketing objectives.

OUR CLIENTS


WHAT WE’RE SEEING

While each marketer’s individual circumstances are particularly their own, the challenges of the market are surprisingly common.
Marketer’s need new ways to stand out and better educate consumers, businesses, employers and employees on their value and differentiators.
Carriers are missing out on revenue opportunities by speaking to top producers, non-producers and lost producers in the exact same way.
Independent agents want practice management tools that will help them to grow their business.
With the rise of self-serve models, marketers are incorporating data-driven techniques to convert more online quotes.

HOW WE HELP

Believing that relevance is the key to winning the attention of your agents and brokers, we develop communications based on their engagement level with you.

By combining entertainment with education, our digital tools have educated advisors, assessed risk, evaluated coverage and delivered DIY customized selling materials.

Incorporating personas and psychographic segmentation, we engage with future customers who look just like your current customers.

Tracking, measuring and integrating with your CRM platforms provides us with actionable insights to continue to hone our communications.

We visually communicate messaging and use unexpectedly interactive print and digital communications to surprise, engage and motivate.


Believing that relevance is the key to winning the attention of your agents and brokers, we develop communications based on their engagement level with you.


By combining entertainment with education, our digital tools have educated advisors, assessed risk, evaluated coverage and delivered DIY customized selling materials.


Incorporating persona’s and psychographic segmentation, we engage with future customers who look just like your current customers.


Tracking, measuring and integrating with your CRM platforms provides us with actionable insights to continue to hone our communications.


We visually communicate messaging and use unexpectedly interactive print and digital communications to surprise, engage and motivate.

WHAT WE DO

Combining industry expertise, strategic problem solving skills and creative talents, we generate excitement with unique solutions to your challenges that drive higher response rates and increase revenue.

Click on the purple icons to learn what we do!

Click on the purple icons to learn what we do!

Channel Education

With the confidence that comes from intelligence; advisors, independent and captive agents can sell more…

Digital

Online teaching tools, emails, apps… click to learn more about The Lift Factor's digital offering…

Dimensional

Set yourself apart with everything from simple pop-ups to technology-enhanced print experiences. Enjoy truly integrated campaigns that drive online activity from print materials…

Lead Generation

Consumers have never had so much information - or so short an attention span...

Personalized Video

Using the data you already have, we can create videos on-the-fly that include personalized details, images and information…

Presentations

Online selling tools, PowerPoint decks, interactive PDFs, print on demand collateral…

Print

It is more than just ink on paper…

Retention and Loyalty

Your very first communication to a new customer sets the tone for your relationship...

Segmentation and Personalization

The cost for acquiring a consumer's attention is content and messaging that speaks directly to their interests.

Video

Insurance Marketers are using video to drive action from websites and landing pages, in emails, and in video-in-print brochures…

Video in Print

From content creation, to design, to distribution, our industry expertise and production experience can put the full power of video-in-print to work for you…

THE HEAVYLIFTERS

Established with the sole purpose of designing on-point campaigns for the insurance industry, The Lift Factor is a full-service communications firm with the breadth and depth of experience and services to create impactful communications strategies that LIFT your bottom line. Meet the Heavylifters…
KEVIN
GILLIGAN

HEAVYLIFTER
CHIEF EXECUTIVE OFFICER
Kevin Gilligan
Heavylifter | Chief Executive Officer
Kevin has over 25 years of experience in direct marketing, mostly working with insurance and financial service customers. He brings a deep understanding of the sales and marketing challenges facing insurance carriers and ideas on how to solve those challenges. When not performing heavy lifting responsibilities Kevin enjoys cooking, entertaining friends and spending time in the Cape with his wife Donna and kids, Mackenzie and Austin.
MICHAEL
DAMBRA

HEAVYLIFTER
VICE PRESIDENT, CREATIVE
Michael Dambra
Heavylifter | VP, Creative
Michael began his advertising career as an art director at BBDO, NY. In the time since he has been a sales manager, copywriter, account manager, marketing director, producer, and creative director. With well-rounded experience in creative, marketing and sales, Michael creates programs for TLF clients that perform for all three disciplines. Originally from NY, Michael now lives in Chester, CT with his wife Awilda. He enjoys live music, watching baseball, traveling, cooking, exercising, trying new restaurants, sipping wine, living in the summer, and all things dog.
MARY ANN
KONISHESKI

HEAVYLIFTER
ACCOUNT MANAGEMENT
Mary Ann Konisheski
Heavylifter | Account Management
Mary Ann actually left us a few years ago to pursue a position in (you’ll never guess) insurance. Realizing the error of her ways, she has since returned. We’re so thrilled to have her back we consider those dark years while she was gone to have never taken place.

Mary Ann has amassed 20+ years working in, with and around all things marketing. With an enviable intelligence of all aspects of our business including selling solutions, design, a solid grasp of production and holding the unofficial position of “resident postal expert,” Mary Ann is an invaluable partner to our clients.

Mary Ann lives in Old Lyme, CT with her husband Tom, and together they are starting to enjoy being empty-nesters, after having spent years of weekends attending their kids rowing regattas and tennis matches. A vegan who loves to cook, Mary Ann loves to spend her spare time testing out new recipes.

NICK
LOESER

HEAVYLIFTER
DIGITAL
Nick Loeser
Heavylifter | Digital
Nick has worked in database marketing and analytics for 15 years. He brings experience in digital marketing and ecommerce, having founded and sold two successful online businesses. Fluent in several database and business intelligence applications, Nick applies his knowledge to help clients gain deep insights into their marketing campaigns. He lives with his wife Faith, and children Julia and Nathan in upstate New York.


CONTACT US