Business owners will use an average of 5.8 marketing channels in 2013
For small business owners (SMBs), using a multi-channel marketing approach to finance lead generation is essential for steady revenue streams.
Consumers express satisfaction with auto insurance claims process despite rising costs
The auto insurance claims process can breed frustration for many drivers and lead to pessimism over the industry as a whole.
Insurance companies use social media for evidence of wrongdoing
Claims brought about for auto accidents, injuries and other damages can weigh heavily on insurance companies.
Content marketing can produce significant ROI
One of the better ways to appeal to prospective new customers is by advertising your services through a well-developed and managed blog.
How well do customers understand their property insurance?
As Hurricane Sandy rushes toward the East Coast and a cold front is expected to exacerbate the damage, many insurance companies are bracing for a barrage of claims that are expected to start rolling in.
Greet new customers with an image to drive conversion
As a business owner, your skills can lead you to greater success.
Women lag behind men on retirement planning
Women are traditionally more concerned about amassing adequate savings for their golden years, but new research reveals that they are significantly less engaged in retirement planning than their male counterparts.
Facebook engagement can increase ROI, it’s not ROI
Business owners managing financial institutes might dismiss the power of Facebook because the social service hasn't proven to be significantly beneficial for lead generation just yet.
Are your internet marketing efforts paying off?
Marketers follow trends, and there's no doubt that internet advertising has grown into a new standard.
Advisors discouraged from overlooking social media in managing client relationships
A number of finance marketing agencies are incorporating social media into their campaigns to appeal to a broader demographic of customers.