For small business owners (SMBs), using a multi-channel marketing approach to finance lead generation is essential for steady revenue streams.
The auto insurance claims process can breed frustration for many drivers and lead to pessimism over the industry as a whole.
Claims brought about for auto accidents, injuries and other damages can weigh heavily on insurance companies.
One of the better ways to appeal to prospective new customers is by advertising your services through a well-developed and managed blog.
As Hurricane Sandy rushes toward the East Coast and a cold front is expected to exacerbate the damage, many insurance companies are bracing for a barrage of claims that are expected to start rolling in.
As a business owner, your skills can lead you to greater success.
Women are traditionally more concerned about amassing adequate savings for their golden years, but new research reveals that they are significantly less engaged in retirement planning than their male counterparts.
Business owners managing financial institutes might dismiss the power of Facebook because the social service hasn't proven to be significantly beneficial for lead generation just yet.
Marketers follow trends, and there's no doubt that internet advertising has grown into a new standard.
A number of finance marketing agencies are incorporating social media into their campaigns to appeal to a broader demographic of customers.