Companies combat rising health insurance costs by offering wellness programs
The implementation of the Patient Protection and Affordable Care Act is designed to lower healthcare costs for workers and businesses.
Study shows companies must prepare for changes to life insurance industry
Life insurance sales have experienced stops and starts over the years due to a range of factors.
Financial advisors brace for potential fiscal cliff
The financial services industry has changed significantly in recent years as Americans' finances and wealth-building strategies have been impacted by the struggling economy.
Natural disasters may lead to influx of new clients
Natural disasters can wreak financial havoc on victims' finances and make them rethink their current money management strategies.
How effective is your digital marketing plan?
Digital marketing has become more prevalent in nearly every industry and sector.
Pre-retirees’ confidence in retirement falls
Several studies suggest that America is facing a retirement crisis, as many workers are not saving enough money to meet their needs and may end up outliving their savings.
Direct mail still carries a place in your marketing strategy
Direct mail campaigns, as a marketing tool, have largely declined in volume in recent years as email marketing stays consistent and social media continues to expand.
More homeowners express interest in flood insurance
A month following the destruction and displacement that was caused by Hurricane Sandy, the spotlight is once again on the importance of flood insurance - and the fact that many Americans lack coverage.
Hospitals adopt direct mail campaigns
Direct mail marketing campaigns have shown high levels of success, but many companies have put these tactics on the back burner in favor of social media and mobile marketing strategies.
Advisory firms scout out talent at colleges to replace aging professionals
Industry professionals predict that the financial advisory sector is expected to experience tremendous growth over the next several years as consumers express more confidence in their financial advisors.