"This is the time to think and act outside your own comfort zone, to step back and work on your business, not just in it. Look for opportunities for growth. Shift your position in the marketplace. Tighten your infrastructure. And implement new marketing habits that in the long run will recession-proof your business." - Business Coach & Mentor, Peleg Top from “Weathering the Storm” Peleg Top’s [...]
The Lift Factor's Heavylifter of Digital, Dan Weingrod, recently wrote an article entitled “Instead of Being Liked, Try Being More Interesting” to help marketers see how interest-based marketing strategies can build up their brand and engage customers.