American Express is paving the way for creative social strategy in the financial services industry. Since 2009, the company has used social media to increase brand awareness and offer special incentives to its customers. See what methods the company has been employing over the last few years and gain new insights and ideas into marketing’s most direct connection to consumers all over the world. Small Business [...]
Since the growth of the World Wide Web, marketing has changed drastically. How well people knew your brand used to depend a whole lot on how chummy marketers were with the media. While that does still play a role in marketing and PR today, it’s by no means the only way to get your brand out to the public. The auto industry can take cues from [...]
No matter where you are in your professional life seek opportunities to build meaningful relationships with others. It’ll be a boon to both your career and your well-being. Here are some ways you can develop professional (and personal) relationships with other people: Go to things that really interest you. Don’t get caught up in attending events you’re feeling lukewarm about. Spend your time engaging in activities [...]
The Lift Factor is looking for a dynamic Business Development person for the New England region. Who we are: The Lift Factor is a direct marketing services company that specializes in helping Insurance and Financial Services companies improve the effectiveness of their communications by combining our proven High-Impact campaigns with solid marketing strategy, analytics and insights that help drive superior results. We have developed a proven [...]
Twitter is interesting to marketers in a lot of ways. It’s a network where people can connect real-time with friends, brands, and resources. By engaging and listening, Twitter helps brands identify prospects while connecting with key people. Twitter also gives brands the platform to participate in conversations about relevant topics, positioning them as leaders in their industry. Here are some important things marketers should know about [...]
Think back to one of the first times you came across a pop-up book. Remember how magical it felt to turn the page and suddenly see the scene leap out at you? It was as though your imagination had somehow transported the story into the real world, and it became as real and tangible as your best friend or your parents. Good marketing works the same [...]