“If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.” Leo Burnett Branding is what you say about your company. How you want it conveyed, who you are trying to reach, and what you want them to remember about you. Entrepreneur and writer John Williams sums it up [...]
Design plays a huge role in getting the customer’s attention and not only serves to increase interaction and interest with the recipient, but also gives businesses the ability to convey lots of information in a small amount of space. Here are three direct mail design techniques that demonstrate how promotional mailings can creatively convey more information about your business to your target audience. The Flapper The [...]
Elizabeth Gooding, President of Gooding Communications Group and editor of Insight Forums blog, writes about the marital union of insurance and retail in her post "Insurance and Retail Get Married" on thedigitalnirvana.com. In her post, Gooding spotlights the trend of insurance agencies pursuing retail sales opportunities between retail outlets like Costco and Walmart and insurance giants like Metlife and Aetna. Gooding sees an opportunity for print [...]