Direct Mail: Key to Loyalty Programs

Is direct mail marketing what you're missing in your loyalty program? According to the 2013 Maritz Loyalty Report: US Edition, which surveyed more than 6,000 U.S. consumers to determine how they respond and interact with loyalty programs, communication is an important part of the brand relationship. The study found that more than 9 out of 10 members want to receive communications from the loyalty programs in [...]