Variable Media Mail Gives Marketers a Voice.
By now, many marketers have heard of or used Variable Data Printing, otherwise known as VDP. VDP allows marketers to create attention-grabbing direct mail campaigns that speak specifically to a target audience. Utilizing VDP helps build better relationships with customers by communicating directly with them as individuals. Contrary to what many believe, VDP is more than just inserting a name after “Dear”. VDP allows marketers to [...]