Case Study: Cigna gets a 960% Lift Over Control

CLIENT Cigna INDUSTRY Insurance PROJECT Multi-Wave Integrated Campaign APPLICATION Direct Mail, Creative Services, and Digital Background Cigna is a global health service company dedicated to helping its customers improve their health, well-being, and sense of security. Cigna also delivers health insurance plans for colleges that include, among many other benefits, affordable plan choices and 24-hour health assistance. Project Goals • Pique the interest of HR Prospects [...]

By |2014-06-25T18:07:13+00:00June 25th, 2014|Direct Response Marketing|0 Comments

Will Insurers Outperform More Regulated Banks?

With Wall Street operating under increased regulations, insurance companies may be emerging as a better return performer than traditional financial companies.  Does this define a new financial sector? Thoughts from Sandy Weil (CEO, Citigroup) and Jay Fishman (CEO, Travelers). Sandy Weill, whose creation of Citigroup, ushered in the era of U.S. banking conglomerates, said in 2012 that the biggest financial firms should be broken up to [...]

By |2014-06-25T14:05:12+00:00June 25th, 2014|Financial Services, Insights, Insurance, News|0 Comments

Why Agents are Loyal to their Current Companies

from Most independent insurance agents stick with their top personal lines and commercial lines companies for years, although they are less-than-satisfied in a number of carrier-performance areas. This is among the many findings in a new national survey of agents conducted by Channel Harvest Research. The national survey of agents on their attitudes regarding carriers — on a wide range of issues — was sponsored [...]

By |2014-06-25T13:55:35+00:00June 25th, 2014|Insights, Insurance|0 Comments