CLIENT Cigna INDUSTRY Insurance PROJECT Multi-Wave Integrated Campaign APPLICATION Direct Mail, Creative Services, and Digital Background Cigna is a global health service company dedicated to helping its customers improve their health, well-being, and sense of security. Cigna also delivers health insurance plans for colleges that include, among many other benefits, affordable plan choices and 24-hour health assistance. Project Goals • Pique the interest of HR Prospects [...]
With Wall Street operating under increased regulations, insurance companies may be emerging as a better return performer than traditional financial companies. Does this define a new financial sector? Thoughts from Sandy Weil (CEO, Citigroup) and Jay Fishman (CEO, Travelers). Sandy Weill, whose creation of Citigroup, ushered in the era of U.S. banking conglomerates, said in 2012 that the biggest financial firms should be broken up to [...]
from InsuranceJournal.com Most independent insurance agents stick with their top personal lines and commercial lines companies for years, although they are less-than-satisfied in a number of carrier-performance areas. This is among the many findings in a new national survey of agents conducted by Channel Harvest Research. The national survey of agents on their attitudes regarding carriers — on a wide range of issues — was sponsored [...]
This reference guide educated small business owners on the features and benefits of its insurance plan. The colorful guide features several tabs that when pulled, deliver detailed information on the different programs.
At its 60th Annual Awards Show, the Ad Club of Connecticut recognized The Lift Factor with a Bronze Pencil for this Business to Business Integrated campaign for Cigna. The 5 step campaign promoted Cigna’s benefit solutions to higher education.