Personas. You’ve probably heard of them and maybe you understand them, or maybe you don’t. That’s okay. We are here to help. Personas are a tool companies can use to better understand your customer base. Sometimes they are referred to as buyer personas. So you probably already have a general understanding of who your customer is often expressed in terms of demographics -things like age, gender, [...]
Batch-and-blast marketing is slowly becoming ancient history, and many marketers are putting personalization at the top of their priority pyramids. Ninety-two percent of marketing and customer insight decision makers say their companies have taken a greater interest in personalization compared to last year, according to “The Personalization Imperative,” a study conducted by Forrester Consulting on behalf of personalization solution provider Conversant. In fact, not a single [...]
As a consumer, do you always buy the cheapest product or service you can find? Probably not. Or do you gravitate towards the most expensive item you can find? Unless you have money to burn, find a once in a lifetime deal, or it’s on your bucket list, again, probably not. The fact is, the great majority of us try to find the best quality products [...]
A value proposition is defined as a business or marketing statement that summarizes why a consumer should buy a product or use a service. Are you sure that your sales channel understands why your company’s services are special and why people should buy it? More importantly, can you be sure they can communicate this value. Your sales channel, like any sales organization, is bombarded by messages [...]