Customers can actually become more devoted to brands when brands present content that is useful in their everyday life. It’s a simple premise, really but utility marketing in a digital era provides an endless amount of opportunities for innovative marketing that can help connect your company, your brand, and your products and services to people. Melissa Parrish from Forrester recently put out a paper examining how [...]
Most businesses enter the social media landscape thinking it will lead to endless likes, shares, followers, satisfied customers and limitless new sales. This is hardly a surprise given its low-to-no cost for entry with the immediate connectivity to endless potential customers. But most companies fall apart in two areas: (1) their inability to integrate social into their business culture and (2) the inability to demonstrate the [...]
The Lift Factor was recently awarded 2 American Graphic Design Awards by Graphic Design USA (GDUSA). The American Graphic Design Awards is the premier showcase for outstanding work in the design community recognizing advertising agencies, graphic design firms and corporate design. It honors outstanding new work of all kinds: print, packaging, point-of-purchase, internet, interactive and motion graphics. The Lift Factor won two separate awards for its [...]
Most consumers see insurance and financial products as uniform and boring. For many years now, the insurance category remains the top spender in advertising, perhaps because of that very reason. It is an industry segment where it is particularly difficult to stand out and create differentiation. In a category where the subject matter is personal, important and very often confusing, consumers are overwhelmed by the amount [...]
A well-designed annual report will capture a company’s spirit, positioning it as being cutting-edge or conservative, lighthearted or all-business. This all takes place however, within the context of the industry. For instance, pushing the design envelope for a company in the insurance industry will be a bit less aggressive than doing the same for a toy manufacturer. Out-of-the-box add-ons like dimension, electronics or any foreign materials [...]