When the Affordable Care Act was first enacted, Kaiser Permanente needed to communicate the benefits of its health plans to a large pool of new prospective clients. Print played a big part in their marketing efforts. “Healthcare in general is very daunting,” explains Amber Podratz, Senior Creative Strategist for Kaiser Permanente. “In these complex information spaces, print allows us to lay things out in a way [...]
Seniors represent the fastest-growing segment of drivers, with current projections suggesting that a quarter of all drivers will be over 65 by 2025. Seniors have an overall crash rate comparable to that of 20- and- 30-year-old drivers. However, older Americans may be more likely to have a medical condition or use medications that can affect their driving. Moreover, as people age, fragility begins to make crash [...]
Americans remain largely unprepared for retirement, even though the financial services industry spends billions each year advertising retirement planning products and services. The biggest issue is that many individuals are simply not taking the time to create a comprehensive financial plan, creating a roadmap to help guide future spending, saving and investing behavior. The task seems daunting as does investigating the investment options available to them. [...]