Video: How Print Helped Communicate ACA Changes
When the Affordable Care Act was first enacted, Kaiser Permanente needed to communicate the benefits of its health plans to a large pool of new prospective clients. Print played a big part in their marketing efforts. “Healthcare in general is very daunting,” explains Amber Podratz, Senior Creative Strategist for Kaiser Permanente. “In these complex information spaces, print allows us to lay things out in a way [...]