‘Think like a marketer, act like a producer’

For decades, marketing has been predicated on interrupting someone else's content. Now, as marketers continue to explore creating content that people want to watch for its own sake, there are many useful lessons to learn from the entertainment landscape. David Messinger  This observation isn't to naively suggest that marketers and content creators share the same playbook. They don't. After all, marketers develop marketing content to distinguish [...]