The Individual Health Insurance Market: Ripe with Opportunity, Fraught with Challenges

Individual health insurance is one of the fastest growing segments in today’s healthcare market. Healthcare reform revolutionized the insurance segment. Because of it, healthcare consumption has been growing rapidly and the strong growth trend is expected to accelerate over the next 20 years. Passage of the Patient Protection and Affordable Care Act of 2010 meant carriers needed to create new market opportunities to replace lost revenue [...]