April 2018 – The Lift Factor – Insurance Marketing is all we do

Increasing Adoption of Voluntary Benefits Through Relevant Marketing

Voluntary benefits are a hot topic. In last week’s article we talked about the growth of this industry and why it’s important to obtain and retain talent. The variety of voluntary benefits (being offered) also addresses the expectations of today’s workers, said Wendy Herndon, second vice president of product development and implementation for insurer Aflac. “People today want to customize everything in their lives, and benefits [...]

At the Intersection of Health, Wealth and Well-Being

People are living longer, it’s certainly a fact. But how that’s affecting the landscape of healthcare and financial services is monumental. Health and wealth are merging; as people have begun to broaden their view of the retirement nest egg to cover health care expenses, medical expenses, long-term care, and others. Likewise, people are expecting more options, and a more holistic view, from the financial and health [...]