Last week, we talked about ways to increase engagement with customers. This is more challenging than ever because attention is at a premium with the push and pull of technology and social media. It’s also more important than ever because customer experience and engagement continues to be the number one strategic initiative for insurers, with 85% of insurers investing in this important aspect of customer loyalty. [...]
Engaging customers is a top strategic initiative for any company. Customer experience and engagement has been and continues to be the number one strategic initiative for insurers, with 85% of insurers investing in this important aspect of retaining customers. The focus on the customer, and the desire to improve their experience, is driving technological innovation and reshaping how customers interact and engage with companies, products and [...]
According to a survey from Rock Health, 46% of consumers use three or more categories of digital health tools. The survey also found that nearly 70 percent of people appreciate getting texts or emails from healthcare providers. Eric Topol, digital medicine researcher, and author, has said repeatedly that smartphones will transform healthcare. “It may just mean that the best way to cut the ever-increasing costs of [...]
