Traversing We keep hearing and seeing the yelps about how “incumbent” and “legacy” carriers and their systems just won’t budge and that they are reluctant to innovate (myself included in on the yelping). We are listening to frustrated insurtech startup companies complaining that these carriers don’t know what’s best for them and that they are not understanding the immense opportunities that they are passing up. For [...]
Measurements drive marketing - marketing drives measurements. There is a symbiotic relationship between marketing and measurements that has an especially strong bond in the insurance industry because, well, insurance owes its existence to measurements and numbers (i.e. risk). This interchangeable bond only continues to strengthen as the rate at which new technology being implemented skyrockets—creating never-before-seen shifts in the legacy architecture models of carriers across [...]
As if the insurance industry was not complex enough, let’s add in a dose of AI, a pinch of ML, a dash of IoT and a garnish of Blockchain. This spread is a lot to bite off, let alone digest, but not impossible when the catalyst for their existence is broken down. Each one of these cryptic buzzwords simply solves for a human expectation, or soon-to-be [...]
Amid Rising Sales, Advisors Cite Guaranteed Retirement Income as Top Reason for Selling Annuity Products Annuity sales are rebounding and advisors expect to maintain, or even increase, their use of annuity products in the near future. At the same time, the composition of advisors is changing, as many advisors shift further toward fee-based compensation models. Annuity providers have an opportunity to support advisors using a variety [...]
Every impression counts when promoting and maintaining a successful business, and managing your brand identity is a major factor in that success. Whether it’s your logo, your website or your business cards, your customers build an impression of your company through every interaction they have with it. Each touchpoint adds up to create your brand image. But in today’s dynamic digital market, customers have more ways [...]
