Looking to market your company’s products or services to millennials? Don’t rule out direct mail. Often overlooked, this generation of young, savvy professionals has more expendable income than you think. Not only are they looking for brands to interest them visually, but they’re seeking a valuable connection with the brands they purchase from.
Through direct mail, marketers can connect with millennials in new and inspiring ways.
“When marketers think of creating campaigns to reach young people, they tend to look to technology to deliver the best results. Surely text messaging and internet advertisements are the best way to grab the attention of this demographic? In fact, this is not the case. Affluent Millennials who receive direct mail promotions are actually very responsive to this medium.”