About Heather Ertel

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So far Heather Ertel has created 251 blog entries.

The Hartford’s Personalized Benefits Platform- My Tomorrow

Gone are the days when the same messaging works for everyone. Now more than ever, insurance customers value a company that not only understands who they are and what they need, but also responds with accurate, timely communications. For the past few years, the ultimate goal in customer engagement and experience has been to create personalized, context-aware interactions. Combining customer insights, digital content creation capabilities, communications [...]

By |2020-10-06T21:06:46+00:00September 30th, 2020|Data and Analytics, Digital Marketing, Financial Services, Integrated Marketing|0 Comments
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How to Develop an Ongoing Dialogue with Customers That Drives ROI

This is the era of give your customers what they want or risk losing their attention or favor. Customer research is increasingly important to provide your company with the information it needs to maintain and attract happy customers. One challenge companies often face is the cost of implementing a reliable way to engage with their customers to drive insight that also provides a return on investment [...]

By |2019-07-15T22:15:36+00:00July 29th, 2019|Creative, Design, Direct Response Marketing, Insights, Insurance|0 Comments
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Bridging the Gap: Exposing a Disconnect between Plan Providers and Plan Sponsors

The defined contribution (DC) plan market is increasingly dynamic with a wide array of industry forces, priorities and innovations in play. In the wake of on-and-off industry reform and legislation along with a continual stream of fee-related litigation, DC plan sponsors are being courted with the latest solutions designed to propel participant engagement, foster financial wellness and, ultimately, increase participant retirement readiness. Fee Sensitivities There are [...]

By |2019-07-15T22:11:47+00:00July 22nd, 2019|Financial Services, Insights|0 Comments
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Is There a Future for Financial Wellness Programs?

Financial wellness programs were greeted favorably when they first debuted. But what is the forecast for their long-term success? Amid signs that such programs have not been as impactful as expected Cogent Reports took a 360-degree look at three sets of stakeholders—plan sponsors, plan participants and retirement plan advisors—in order to construct a clearer picture of the state of financial wellness initiatives. The Employer View: Enthusiastic [...]

By |2019-07-15T22:07:22+00:00July 15th, 2019|Financial Services, News|0 Comments
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Annuity Sales are Rising: Here’s insight into what Financial Advisors are looking for from Providers

Each year Cogent Reports puts together their annual Annuity Brandscape Study™. The latest report released in February has some interesting insights to share. A little background on the study: In it they interviewed 712 financial advisors from October to November 2018. In order to qualify, respondents were required to have client assets invested in variable annuities, fixed annuities or indexed annuities. Cogent Reports weighs the data [...]

By |2019-04-19T15:27:38+00:00April 19th, 2019|Financial Services|0 Comments
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Capitalize on Advisors Top Reasons for Selling Annuities

Amid Rising Sales, Advisors Cite Guaranteed Retirement Income as Top Reason for Selling Annuity Products Annuity sales are rebounding and advisors expect to maintain, or even increase, their use of annuity products in the near future. At the same time, the composition of advisors is changing, as many advisors shift further toward fee-based compensation models. Annuity providers have an opportunity to support advisors using a variety [...]

By |2019-03-06T20:39:04+00:00March 6th, 2019|Uncategorized|0 Comments
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Why Brand Identity Matters

Every impression counts when promoting and maintaining a successful business, and managing your brand identity is a major factor in that success. Whether it’s your logo, your website or your business cards, your customers build an impression of your company through every interaction they have with it. Each touchpoint adds up to create your brand image. But in today’s dynamic digital market, customers have more ways [...]

By |2019-03-06T20:41:02+00:00March 6th, 2019|Uncategorized|0 Comments
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Annuities need a rebrand; start with the advisors selling them

In a study of 3,210 adults aged 24 to 74, results showed that only two out of five Americans have protected retirement income in the form of a pension or an annuity. Yet almost half of Americans expected their savings to last their lifetime. There is an issue at hand on a macro level: for individuals, for carriers, for brokers/advisors, for the market, and the U.S. [...]

By |2019-02-12T20:56:35+00:00February 12th, 2019|Financial Services, Insights, Insurance|0 Comments
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Annuities are perfect for boomers faced with long retirement

Longevity has emerged as the new retirement goal for baby boomers and senior generations who are hoping to outlive their savings and pass wealth onto their heirs.

By |2019-02-12T20:58:35+00:00February 2nd, 2019|Financial Services, Uncategorized|0 Comments
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Ways to Engage Insurance Customers, and Retain Them, by Business Line

Last week, we talked about ways to increase engagement with customers. This is more challenging than ever because attention is at a premium with the push and pull of technology and social media. It’s also more important than ever because customer experience and engagement continues to be the number one strategic initiative for insurers, with 85% of insurers investing in this important aspect of customer loyalty. [...]

By |2019-01-18T14:19:52+00:00January 23rd, 2019|Insights, Insurance, Uncategorized|0 Comments
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