Established by MetLife, Brighthouse Financial is a provider of annuities and life insurance in the US. With the promotion of the new brand to Advisors being critical to their growth, The Lift Factor has used unique and compelling print communications to stand out in the ultra-competitive Life and Annuity space. Over 15 of our promotions helped Brighthouse grow their business by 36% in 2017 with one being recognized by Competitscan as “one of the more innovative executions in the industry.”

Flex Choice Access Promotional Mailer

We created this planter box mailer to illustrate to advisors that the Flex Choice Access living benefit rider, available with a Variable Annuity from Brighthouse Financial, can help grow and protect their clients’ lifetime income.