Established by MetLife, Brighthouse Financial is a provider of annuities and life insurance in the US. With the promotion of the new brand to Advisors being critical to their growth, The Lift Factor has used unique and compelling print communications to stand out in the ultra-competitive Life and Annuity space. Over 15 of our promotions helped Brighthouse grow their business by 36% in 2017 with one being recognized by Competitscan as “one of the more innovative executions in the industry.”
Challenged to create a compelling launch piece that would stand out, get advisors attention and begin to tell the Brighthouse story, we used this Video-in-Print mailer to deliver a video message from the CEO direct to advisors. The success of the initial 7000 piece mailing prompted a second mailing to an additional 5000 advisors.