Established by MetLife, Brighthouse Financial is a provider of annuities and life insurance in the US. With the promotion of the new brand to Advisors being critical to their growth, The Lift Factor has used unique and compelling print communications to stand out in the ultra-competitive Life and Annuity space. Over 15 of our promotions helped Brighthouse grow their business by 36% in 2017 with one being recognized by Competitscan as “one of the more innovative executions in the industry.”
The challenge was to build a story focused on Brighthouses’ ability to offer clients participation in up markets while offering protection from volatile markets. This movable design provides four progressive headline panels with a before and after reveal and the perfect canvas for dramatizing market fluctuations.