Established by MetLife, Brighthouse Financial is a provider of annuities and life insurance in the US. With the promotion of the new brand to Advisors being critical to their growth, The Lift Factor has used unique and compelling print communications to stand out in the ultra-competitive Life and Annuity space. Over 15 of our promotions helped Brighthouse grow their business by 36% in 2017 with one being recognized by Competitscan as “one of the more innovative executions in the industry.”
To get a podcast of key opinion leaders in the hands of advisors we invented this unique direct mailer. Resulting from a collaborative effort between design and sourcing, and adhering to USPS guidelines, this completely self-contained piece even comes with ear buds.