The Lift Factor Introduction
Learn how The Lift Factor helps insurance companies with their marketing needs. Insurance marketing is all we do.
How to Develop an Ongoing Dialogue with Customers That Drives ROI
This is the era of give your customers what they want or risk losing their attention or favor. Customer research is increasingly important to provide your company with the information it needs to maintain and attract happy customers. One challenge companies often face is the cost of implementing a reliable way to engage with their customers to drive insight that also provides a return on investment [...]
How to Collaborate with an Agency and Get More from Your Business
We often meet with prospective clients to discuss their marketing goals and needs, and to help assess if we are a good fit. The marketing industry moves fast and we see marketing leaders struggling to keep up and make confident decisions as to who to invest in for help. To thrive in this fast-changing economy, you need partners that can help you grow and evolve, and [...]
Consumer Reports on P&C Insurance: To Them It’s All a Numbers Game
Last month we talked about the Consumer Reports expose on our industry’s pricing practices. This month, we thought we would feature some of the insurance industries top ads, and ad claims, which Consumer Reports called “misleading”. In a special feature Consumer Reports called “Here’s What’s Really Funny About Those Advertised Savings” they say “perhaps insurers think you won’t notice their fuzzy math if you’re too busy [...]