The Hartford’s Personalized Benefits Platform- My Tomorrow

Gone are the days when the same messaging works for everyone. Now more than ever, insurance customers value a company that not only understands who they are and what they need, but also responds with accurate, timely communications. For the past few years, the ultimate goal in customer engagement and experience has been to create personalized, context-aware interactions. Combining customer insights, digital content creation capabilities, communications [...]

By |2020-10-06T21:06:46+00:00September 30th, 2020|Data and Analytics, Digital Marketing, Financial Services, Integrated Marketing|0 Comments
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Engaging Insurance Customers During the COVID-19 Crisis…and Beyond

Engaging customers has long been a top strategic initiative for any company, with 85% of insurers investing in this important aspect of retention. This focus on the customer, and the desire to improve their experience has driven technological innovation and reshaped how customers interact and engage with companies, products and services. The recent outbreak of COVID-19 has only heightened the need for companies to offer their [...]

By |2020-04-14T16:06:37+00:00April 14th, 2020|Data and Analytics, Digital Marketing, Insurance, Technology|0 Comments
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Shift-Technology Reveals the Art of an ‘Actionable’ Partnership

When I think of Paris, I think of Eugène Delacroix and the Louvre, I think of sipping a 2012 Châteauneuf du Pape at a wrought iron table gazing out at the Eiffel Tower. The perfectly curated pairing of tradition and edginess, of form and function, in every view, every conversation, every bite of food and every sip of wine. The last thing I think of is… [...]

By |2019-04-12T17:46:26+00:00April 12th, 2019|Data and Analytics, Health Insurance, Insurance, News, Technology|0 Comments
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The Countdown Is On

It’s an age-old conundrum: experience v. vitality. For one reason or another these two contesting forces seem to always find themselves in stark opposition rather than working together to find the power in their overlap. This conundrum has so ensued, in its own way, between legacy “incumbent” carriers and insurtech startups. I recently gave Mark Roth, an insurtech expert and new business developer for Dig In, [...]

By |2019-04-05T14:52:17+00:00April 5th, 2019|Data and Analytics, Fun Stuff, Insurance, News, Technology|0 Comments
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Insurance Marketing, Measurements and Blockchain: A Love Triangle

  Measurements drive marketing - marketing drives measurements. There is a symbiotic relationship between marketing and measurements that has an especially strong bond in the insurance industry because, well, insurance owes its existence to measurements and numbers (i.e. risk). This interchangeable bond only continues to strengthen as the rate at which new technology being implemented skyrockets—creating never-before-seen shifts in the legacy architecture models of carriers across [...]

By |2019-03-22T17:17:57+00:00March 22nd, 2019|Data and Analytics, Digital Marketing, Insights, Insurance, Technology|0 Comments
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Forget Loyalty. Relevance Wins.

If your customer-retention strategy relies on loyalty, it’s time to rethink. It could mean that you’re giving up something priceless: your relevance. In the U.S. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough (Accenture). Loyalty is important, sure, but the future of marketing — and many businesses — depends on serving a customer’s most [...]

By |2018-11-29T17:14:13+00:00November 21st, 2018|Data and Analytics, Financial Services, Insights, Insurance|0 Comments
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It’s open enrollment season! Here are key findings from the 2018 Employer Health Benefits Survey

Every October, the Kaiser Family Foundation releases an extensive look at the healthcare landscape in their Employer Health Benefits Survey. The survey usually turns up several interesting insights into what’s going on in the world of insurance and healthcare. Oftentimes, findings can help offer new way of looking at the challenges of our industry. This year’s survey was just released. As staying on top of the latest [...]

By |2018-11-14T16:11:03+00:00November 12th, 2018|Data and Analytics, Health Insurance, Insights, Insurance, News, Voluntary Benefits|0 Comments
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Carriers are taking the lead in digital personalization; let’s look at how

The insurance industry was once considered slow to innovate, but now is leading the way in meeting changing consumer preferences. That’s evident in the way insurers are using their wealth of data on policyholders to tailor their messaging and product offerings. Personalization is a growing customer desire across all industries. And it has the potential to transform the entire way the industry operates. Three quarters of [...]

By |2018-10-17T20:59:49+00:00October 17th, 2018|Data and Analytics, Insights, Insurance|0 Comments
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Capturing data and insights from a hard-to-reach audience: Agents and Advisors

Marketing products to the busy financial advisor and independent agent audience is a constant challenge. With first hand experience in the industry, including our own proprietary research around what works when marketing to advisors, we have helped many a client substantiate their go-to-market plans for increased focus and success when launching a product, or campaign, amongst this audience. Testing new product concepts, gauging advertising effectiveness, probing [...]

By |2018-05-11T19:48:07+00:00May 11th, 2018|Data and Analytics|0 Comments
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What Will Become of Broadcast Advertising?

Ken Wheaton is the editor of Advertising Age. In the latest issue, he talks why traditional TV watching is becoming obsolete, leaving advertisers and agencies left to wonder, “what will become of broadcast advertising”? As Ken says, he watches TV the “old-fashioned way” and he’s not the norm. But what is surprising is which ads are being remembered, in a time of subscription TV, read on [...]

By |2015-10-16T14:23:38+00:00October 16th, 2015|Data and Analytics|0 Comments
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