You Have Marketing Automation: Now What?

Buying a marketing automation solution will not make you a great marketer just the same as owning a camera does not make you a professional photographer. Often insurance marketers, and really all marketers, decide to hop on the latest marketing technology bandwagon without really understanding how to use this technology well. Marketing automation is one of those instances. One commonly cited statistic is that marketing automation [...]

Marketing to multi-layered sales channels is complex. Here are some things to think about.

Multiple levels of hierarchy and complex sales cycles make marketing to sales channels a complex proposition.  It’s no wonder then that many companies need some assistance to do it right. Consumer marketing may have the glitz and glamour but channel marketing has a complexity and richness that many marketers find fascinating, or perplexing, depending on who you talk to! This is all too true in the [...]

How Allstate’s Microsite got 8,000 Hits a Second

Allstate’s character “Mayhem” is taking over your social media feed in a new series of online ad placements and making you think about the safety of posting your every move online. Something most people are far too guilty of. The campaign, which debuted nationwide on New Year's Day, was created by Leo Burnett. In the ads, Mayhem is a burglar who finds targets on social media [...]

By |2015-01-09T21:09:28+00:00January 9th, 2015|Data and Analytics, Digital Marketing, Insurance|0 Comments

Your social media strategy may not be working, here is why.

Most businesses enter the social media landscape thinking it will lead to endless likes, shares, followers, satisfied customers and limitless new sales. This is hardly a surprise given its low-to-no cost for entry with the immediate connectivity to endless potential customers. But most companies fall apart in two areas:  (1) their inability to integrate social into their business culture and  (2) the inability to demonstrate the [...]

By |2014-11-20T22:21:04+00:00November 20th, 2014|Data and Analytics, Insurance, Technology|0 Comments

How to Get Higher Conversions from “The Edit”

In our last issue we talked about improving the conversion rates from landing pages. In this issue we will look at other tactics you can employ to see a higher return across all of your marketing mediums. Our clients often report that their emails aren't getting great responses or click-throughs. They say this because it is a medium they can very clearly measure. On the very same day [...]

Personas and How They Can Help Grow your Business

Personas. You’ve probably heard of them and maybe you understand them, or maybe you don’t. That’s okay. We are here to help. Personas are a tool companies can use to better understand your customer base. Sometimes they are referred to as buyer personas. So you probably already have a general  understanding of who your customer is often expressed in terms of demographics -things like age, gender, [...]

Marketers Place Personalization at the Top of the Priority Pyramid

Batch-and-blast marketing is slowly becoming ancient history, and many marketers are putting personalization at the top of their priority pyramids. Ninety-two percent of marketing and customer insight decision makers say their companies have taken a greater interest in personalization compared to last year, according to “The Personalization Imperative,” a study conducted by Forrester Consulting on behalf of personalization solution provider Conversant. In fact, not a single [...]

By |2014-09-25T13:37:55+00:00September 25th, 2014|Data and Analytics, Insights, Insurance|0 Comments

TLF Creates an Award-Winning Campaign for Aon!

The Aon ‘Better Life’ Group Long Term Disability campaign recently won an Award for Excellence in Direct Marketing in the category Integrated B2B Media Campaign (lead generation or retention) from the Philadelphia Direct Marketing Association (2014 Benjamin Franklin Awards ‘Benny’ Awards). The integrated campaign promoted the new Group Elite Suite – Life and LTD - to existing Life customers. The goal was to generate awareness and [...]

Lift Laws: Tips for Insurance Marketers

Over 40 top insurance companies were represented during our recent webinar, "Awareness to Advocacy" where Heavy Lifters, Kevin Gilligan and Michele Smilek presented resources to help insurance marketers discover ways to engage new customers and reward loyal ones. The Lift Factor surveyed its own constituency and from those results found topics that insurance marketers most want to hear about. As a result, this webinar focused on [...]