The Hartford’s Personalized Benefits Platform- My Tomorrow

Gone are the days when the same messaging works for everyone. Now more than ever, insurance customers value a company that not only understands who they are and what they need, but also responds with accurate, timely communications. For the past few years, the ultimate goal in customer engagement and experience has been to create personalized, context-aware interactions. Combining customer insights, digital content creation capabilities, communications [...]

Engaging Insurance Customers During the COVID-19 Crisis…and Beyond

Engaging customers has long been a top strategic initiative for any company, with 85% of insurers investing in this important aspect of retention. This focus on the customer, and the desire to improve their experience has driven technological innovation and reshaped how customers interact and engage with companies, products and services. The recent outbreak of COVID-19 has only heightened the need for companies to offer their [...]

Insurance Marketing, Measurements and Blockchain: A Love Triangle

  Measurements drive marketing - marketing drives measurements. There is a symbiotic relationship between marketing and measurements that has an especially strong bond in the insurance industry because, well, insurance owes its existence to measurements and numbers (i.e. risk). This interchangeable bond only continues to strengthen as the rate at which new technology being implemented skyrockets—creating never-before-seen shifts in the legacy architecture models of carriers across [...]

How to Collaborate with an Agency and Get More from Your Business

We often meet with prospective clients to discuss their marketing goals and needs, and to help assess if we are a good fit. The marketing industry moves fast and we see marketing leaders struggling to keep up and make confident decisions as to who to invest in for help. To thrive in this fast-changing economy, you need partners that can help you grow and evolve, and [...]

Maximizing Digital Marketing to Advisors to Boost Brand Engagement

Advisor marketing is evolving rapidly alongside all other types of mobile communication and efficiencies in terms of staying connected 24/7. At the same time, advisors are faced with increasing responsibilities and higher levels of scrutiny on how they service their customers. Companies, wholesalers and asset managers seem to understand that constantly barraging these busy advisors with marketing isn’t the best way of capturing their attention or [...]

By |2018-05-31T12:32:20+00:00May 31st, 2018|Digital Marketing|0 Comments

You Have Marketing Automation: Now What?

Buying a marketing automation solution will not make you a great marketer just the same as owning a camera does not make you a professional photographer. Often insurance marketers, and really all marketers, decide to hop on the latest marketing technology bandwagon without really understanding how to use this technology well. Marketing automation is one of those instances. One commonly cited statistic is that marketing automation [...]

Websites: When to Use What to Increase Your Conversions

So many companies ask about this when we engage with them on a campaign- do we need a landing page, a microsite or a destination site for this effort? It is okay if you don't know the difference between a splash page, a landing page and a microsite and what to use when. Really. It's more common than you'd think. So First Thing's First. Think About [...]

By |2015-05-14T15:01:27+00:00May 14th, 2015|Digital Marketing|0 Comments

What will happen if your sites aren’t mobile friendly?

On April 21, 2015 Google released an update that would penalize pages or sites that weren't mobile friendly. Since 2013, Google has stressed the importance of mobile-compatible websites. Ultimately Google is looking to provide its users provide a good experience for users on mobile devices (more on why later). So when the company announced it'd be giving preferential treatment to mobile-friendly websites on its webmaster central [...]

By |2015-05-13T22:34:06+00:00May 13th, 2015|Digital Marketing|0 Comments

Esurance is Becoming the Hot Insurance Player for Millenials

It makes sense that the generation born and bred in the online world would gravitate to an online-born insurance player. But Esurance is demonstrating that they have a solid understanding of this audience, and their media habits and lifestyle. Let’s take a look at some of Esurance's well-crafted plays to dominate the industry, and this insurance-ambivalent audience. Big Budget Super Bowl Spots Esurance debuted two big [...]