Insurance Marketing, Measurements and Blockchain: A Love Triangle

  Measurements drive marketing - marketing drives measurements. There is a symbiotic relationship between marketing and measurements that has an especially strong bond in the insurance industry because, well, insurance owes its existence to measurements and numbers (i.e. risk). This interchangeable bond only continues to strengthen as the rate at which new technology being implemented skyrockets—creating never-before-seen shifts in the legacy architecture models of carriers across [...]

How to Collaborate with an Agency and Get More from Your Business

We often meet with prospective clients to discuss their marketing goals and needs, and to help assess if we are a good fit. The marketing industry moves fast and we see marketing leaders struggling to keep up and make confident decisions as to who to invest in for help. To thrive in this fast-changing economy, you need partners that can help you grow and evolve, and [...]

Maximizing Digital Marketing to Advisors to Boost Brand Engagement

Advisor marketing is evolving rapidly alongside all other types of mobile communication and efficiencies in terms of staying connected 24/7. At the same time, advisors are faced with increasing responsibilities and higher levels of scrutiny on how they service their customers. Companies, wholesalers and asset managers seem to understand that constantly barraging these busy advisors with marketing isn’t the best way of capturing their attention or [...]

By |2018-05-31T12:32:20+00:00May 31st, 2018|Digital Marketing|0 Comments

You Have Marketing Automation: Now What?

Buying a marketing automation solution will not make you a great marketer just the same as owning a camera does not make you a professional photographer. Often insurance marketers, and really all marketers, decide to hop on the latest marketing technology bandwagon without really understanding how to use this technology well. Marketing automation is one of those instances. One commonly cited statistic is that marketing automation [...]

Websites: When to Use What to Increase Your Conversions

So many companies ask about this when we engage with them on a campaign- do we need a landing page, a microsite or a destination site for this effort? It is okay if you don't know the difference between a splash page, a landing page and a microsite and what to use when. Really. It's more common than you'd think. So First Thing's First. Think About [...]

By |2015-05-14T15:01:27+00:00May 14th, 2015|Digital Marketing|0 Comments

What will happen if your sites aren’t mobile friendly?

On April 21, 2015 Google released an update that would penalize pages or sites that weren't mobile friendly. Since 2013, Google has stressed the importance of mobile-compatible websites. Ultimately Google is looking to provide its users provide a good experience for users on mobile devices (more on why later). So when the company announced it'd be giving preferential treatment to mobile-friendly websites on its webmaster central [...]

By |2015-05-13T22:34:06+00:00May 13th, 2015|Digital Marketing|0 Comments

Esurance is Becoming the Hot Insurance Player for Millenials

It makes sense that the generation born and bred in the online world would gravitate to an online-born insurance player. But Esurance is demonstrating that they have a solid understanding of this audience, and their media habits and lifestyle. Let’s take a look at some of Esurance's well-crafted plays to dominate the industry, and this insurance-ambivalent audience. Big Budget Super Bowl Spots Esurance debuted two big [...]

How Allstate’s Microsite got 8,000 Hits a Second

Allstate’s character “Mayhem” is taking over your social media feed in a new series of online ad placements and making you think about the safety of posting your every move online. Something most people are far too guilty of. The campaign, which debuted nationwide on New Year's Day, was created by Leo Burnett. In the ads, Mayhem is a burglar who finds targets on social media [...]

By |2015-01-09T21:09:28+00:00January 9th, 2015|Data and Analytics, Digital Marketing, Insurance|0 Comments

The Lift Factor Wins 2 American Graphic Design Awards from Graphic Design USA

The Lift Factor was recently awarded 2 American Graphic Design Awards by Graphic Design USA (GDUSA). The American Graphic Design Awards is the premier showcase for outstanding work in the design community recognizing advertising agencies, graphic design firms and corporate design. It honors outstanding new work of all kinds: print, packaging, point-of-purchase, internet, interactive and motion graphics. The Lift Factor won two separate awards for its [...]

Creating the Best Converting Landing Page, No Really This Is Great Advice

So if you are in the business of lead generation, and who isn’t, this might be the single most important article you read all year. Print it, tack it up on your wall and call us when you are ready to get into some best practices landing page design ;). Landing pages are one of the best lead gen tactics in the marketing arsenal. But sadly, [...]