Creating the Best Converting Landing Page, No Really This Is Great Advice

So if you are in the business of lead generation, and who isn’t, this might be the single most important article you read all year. Print it, tack it up on your wall and call us when you are ready to get into some best practices landing page design ;). Landing pages are one of the best lead gen tactics in the marketing arsenal. But sadly, [...]

Personas and How They Can Help Grow your Business

Personas. You’ve probably heard of them and maybe you understand them, or maybe you don’t. That’s okay. We are here to help. Personas are a tool companies can use to better understand your customer base. Sometimes they are referred to as buyer personas. So you probably already have a general  understanding of who your customer is often expressed in terms of demographics -things like age, gender, [...]

Advice from a top CMO: B2B Marketers Can’t Sell If They Can’t Tell a Story

Insights from the Business Marketing Association B-to-b marketers will see more long-term value in telling the story of their brand than just trying to feed the sales pipeline, GE CMO Beth Comstock said Wednesday at the annual Business Marketing Association meeting in Chicago. Business marketing can and should have emotion, and connect with people first, said Ms. Comstock, the top marketer at one of the largest [...]

By |2014-08-06T18:12:54+00:00August 6th, 2014|Direct Response Marketing|0 Comments

101 Sales & Marketing Ideas

From … how to research and obtain referrals, why it’s important to listen to clients, what to do with social media, where to advertise and what to say … to how to use a questionnaire, court records, a disposable phone and a dead Ken doll to boost sales. Insurance Journal has listened to readers, spoken with experts, scoured columns and articles and even gone outside insurance [...]

TLF Creates an Award-Winning Campaign for Aon!

The Aon ‘Better Life’ Group Long Term Disability campaign recently won an Award for Excellence in Direct Marketing in the category Integrated B2B Media Campaign (lead generation or retention) from the Philadelphia Direct Marketing Association (2014 Benjamin Franklin Awards ‘Benny’ Awards). The integrated campaign promoted the new Group Elite Suite – Life and LTD - to existing Life customers. The goal was to generate awareness and [...]

How to Make (or Break) a Service Brand

A B-to-B Strategist Spells Out the Four Steps to a Winning a Service Brand Published: July 02, 2014 The rise of the service economy is changing the way we do business. We need to think differently about branding, too. Service brands are executed as something heterogeneous, perishable, intangible -- and inseparable from the service provider. This makes defining the brand and delivering a consistent experience even [...]

Case Study: Cigna gets a 960% Lift Over Control

CLIENT Cigna INDUSTRY Insurance PROJECT Multi-Wave Integrated Campaign APPLICATION Direct Mail, Creative Services, and Digital Background Cigna is a global health service company dedicated to helping its customers improve their health, well-being, and sense of security. Cigna also delivers health insurance plans for colleges that include, among many other benefits, affordable plan choices and 24-hour health assistance. Project Goals • Pique the interest of HR Prospects [...]

By |2014-06-25T18:07:13+00:00June 25th, 2014|Direct Response Marketing|0 Comments

Direct Mail: Key to Loyalty Programs

Is direct mail marketing what you're missing in your loyalty program? According to the 2013 Maritz Loyalty Report: US Edition, which surveyed more than 6,000 U.S. consumers to determine how they respond and interact with loyalty programs, communication is an important part of the brand relationship. The study found that more than 9 out of 10 members want to receive communications from the loyalty programs in [...]

By |2013-09-10T23:06:11+00:00September 10th, 2013|Direct Response Marketing, Financial Services|0 Comments

Lift Laws: Tips for Insurance Marketers

Over 40 top insurance companies were represented during our recent webinar, "Awareness to Advocacy" where Heavy Lifters, Kevin Gilligan and Michele Smilek presented resources to help insurance marketers discover ways to engage new customers and reward loyal ones. The Lift Factor surveyed its own constituency and from those results found topics that insurance marketers most want to hear about. As a result, this webinar focused on [...]

Branding

“If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.” Leo Burnett Branding is what you say about your company. How you want it conveyed, who you are trying to reach, and what you want them to remember about you. Entrepreneur and writer John Williams sums it up [...]