Gone are the days when the same messaging works for everyone. Now more than ever, insurance customers value a company that not only understands who they are and what they need, but also responds with accurate, timely communications. For the past few years, the ultimate goal in customer engagement and experience has been to create personalized, context-aware interactions. Combining customer insights, digital content creation capabilities, communications [...]
Learn how The Lift Factor helps insurance companies with their marketing needs. Insurance marketing is all we do.
The defined contribution (DC) plan market is increasingly dynamic with a wide array of industry forces, priorities and innovations in play. In the wake of on-and-off industry reform and legislation along with a continual stream of fee-related litigation, DC plan sponsors are being courted with the latest solutions designed to propel participant engagement, foster financial wellness and, ultimately, increase participant retirement readiness. Fee Sensitivities There are [...]
Financial wellness programs were greeted favorably when they first debuted. But what is the forecast for their long-term success? Amid signs that such programs have not been as impactful as expected Cogent Reports took a 360-degree look at three sets of stakeholders—plan sponsors, plan participants and retirement plan advisors—in order to construct a clearer picture of the state of financial wellness initiatives. The Employer View: Enthusiastic [...]
Annuity Sales are Rising: Here’s insight into what Financial Advisors are looking for from Providers
Each year Cogent Reports puts together their annual Annuity Brandscape Study™. The latest report released in February has some interesting insights to share. A little background on the study: In it they interviewed 712 financial advisors from October to November 2018. In order to qualify, respondents were required to have client assets invested in variable annuities, fixed annuities or indexed annuities. Cogent Reports weighs the data [...]
In a study of 3,210 adults aged 24 to 74, results showed that only two out of five Americans have protected retirement income in the form of a pension or an annuity. Yet almost half of Americans expected their savings to last their lifetime. There is an issue at hand on a macro level: for individuals, for carriers, for brokers/advisors, for the market, and the U.S. [...]
Longevity has emerged as the new retirement goal for baby boomers and senior generations who are hoping to outlive their savings and pass wealth onto their heirs.
If your customer-retention strategy relies on loyalty, it’s time to rethink. It could mean that you’re giving up something priceless: your relevance. In the U.S. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough (Accenture). Loyalty is important, sure, but the future of marketing — and many businesses — depends on serving a customer’s most [...]
Long viewed as a value-add, a growing number of U.S. employers now consider voluntary benefits an integral component of their core employee benefit strategy. Employers are expanding their menu of voluntary benefits and services to help workers address their overall financial well-being and security. Almost 70 percent of employers said voluntary benefits and services will be an important part of their employee value proposition in the [...]
It’s a challenge our clients constantly face, how to reach and stand out amongst financial advisors whose preference and recommendation of products is paramount. The FA audience is inundated with materials from providers touting everything from new products and incentives and receiving them both in the form of print and electronic communications. Well there may be some good news, at least for financial marketers. Advisor marketing has hit [...]