Annuity Sales are Rising: Here’s insight into what Financial Advisors are looking for from Providers

Each year Cogent Reports puts together their annual Annuity Brandscape Study™. The latest report released in February has some interesting insights to share. A little background on the study: In it they interviewed 712 financial advisors from October to November 2018. In order to qualify, respondents were required to have client assets invested in variable annuities, fixed annuities or indexed annuities. Cogent Reports weighs the data [...]

By |2019-04-19T15:27:38+00:00April 19th, 2019|Financial Services|0 Comments

Annuities need a rebrand; start with the advisors selling them

In a study of 3,210 adults aged 24 to 74, results showed that only two out of five Americans have protected retirement income in the form of a pension or an annuity. Yet almost half of Americans expected their savings to last their lifetime. There is an issue at hand on a macro level: for individuals, for carriers, for brokers/advisors, for the market, and the U.S. [...]

By |2019-02-12T20:56:35+00:00February 12th, 2019|Financial Services, Insights, Insurance|0 Comments

Annuities are perfect for boomers faced with long retirement

Longevity has emerged as the new retirement goal for baby boomers and senior generations who are hoping to outlive their savings and pass wealth onto their heirs.

By |2019-02-12T20:58:35+00:00February 2nd, 2019|Financial Services, Uncategorized|0 Comments

Forget Loyalty. Relevance Wins.

If your customer-retention strategy relies on loyalty, it’s time to rethink. It could mean that you’re giving up something priceless: your relevance. In the U.S. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough (Accenture). Loyalty is important, sure, but the future of marketing — and many businesses — depends on serving a customer’s most [...]

Voluntary Benefits Now Viewed As Essential — What you can do to stand out as a provider

Long viewed as a value-add, a growing number of U.S. employers now consider voluntary benefits an integral component of their core employee benefit strategy. Employers are expanding their menu of voluntary benefits and services to help workers address their overall financial well-being and security. Almost 70 percent of employers said voluntary benefits and services will be an important part of their employee value proposition in the [...]

Bridging the Gap: Exposing a Disconnect between Plan Providers and Plan Sponsors

The defined contribution (DC) plan market is increasingly dynamic, with a wide array of industry forces, priorities and innovations in play. In the wake of on-and-off industry reform and legislation, along with a continual stream of fee-related litigation, DC plan sponsors are being courted with the latest solutions designed to propel participant engagement, foster financial wellness, and ultimately, increase participant retirement readiness. There are several factors [...]

Advisor Communications At An All Time Low Means Opportunity for Providers

It’s a challenge our clients constantly face, how to reach and stand out amongst financial advisors whose preference and recommendation of products is paramount. The FA audience is inundated with materials from providers touting everything from new products and incentives and receiving them both in the form of print and electronic communications. Well there may be some good news, at least for financial marketers. Advisor marketing has hit [...]

By |2018-09-25T14:54:02+00:00January 10th, 2018|Financial Services, Insurance, Uncategorized|0 Comments

Brand and Product Agnostic Thought Leadership Wins When Trying to Reach Financial Advisors

To truly make headway with the financial advisor audience, providers must align their outreach to the needs of the advisor channel. Helping advisors with the challenges they are facing not only creates engagement with the audience, it works to build advisor trust and loyalty. The key to success lies in creating content that’s useful, that resonates with them, and that can help them differentiate their own [...]

Ad Spending Not the Key to Influencing Retirement Savings Behavior

Americans remain largely unprepared for retirement, even though the financial services industry spends billions each year advertising retirement planning products and services. The biggest issue is that many individuals are simply not taking the time to create a comprehensive financial plan, creating a roadmap to help guide future spending, saving and investing behavior. The task seems daunting as does investigating the investment options available to them. [...]

By |2015-08-06T18:56:46+00:00August 6th, 2015|Financial Services, Uncategorized|0 Comments

Millennials: Your New Audience. What’s Interesting Them and How to Reach Them.

As the younger generation's assets grow, a new generation of advisors are resonating with the ever-important millennial audience and you won't believe who (or what, rather) they are. Saving Early and Interested in Investing, but Distrustful. That can describe most millennials, by and large. More than half—55% of millennials age 22 to 33 are saving for retirement, according to a Wells Fargo study. But they invest less than [...]

By |2015-06-11T18:54:28+00:00June 11th, 2015|Financial Services, Insights|0 Comments