It’s an age-old conundrum: experience v. vitality. For one reason or another these two contesting forces seem to always find themselves in stark opposition rather than working together to find the power in their overlap. This conundrum has so ensued, in its own way, between legacy “incumbent” carriers and insurtech startups. I recently gave Mark Roth, an insurtech expert and new business developer for Dig In, [...]
Traversing We keep hearing and seeing the yelps about how “incumbent” and “legacy” carriers and their systems just won’t budge and that they are reluctant to innovate (myself included in on the yelping). We are listening to frustrated insurtech startup companies complaining that these carriers don’t know what’s best for them and that they are not understanding the immense opportunities that they are passing up. For [...]
At its 60th Annual Awards Show, the Ad Club of Connecticut recognized The Lift Factor with a Bronze Pencil for this Business to Business Integrated campaign for Cigna. The 5 step campaign promoted Cigna’s benefit solutions to higher education.
By now, many marketers have heard of or used Variable Data Printing, otherwise known as VDP. VDP allows marketers to create attention-grabbing direct mail campaigns that speak specifically to a target audience. Utilizing VDP helps build better relationships with customers by communicating directly with them as individuals. Contrary to what many believe, VDP is more than just inserting a name after “Dear”. VDP allows marketers to [...]
What does John Cleese know about marketing? If you think creativity has anything to do with it, then a lot. Check out this video of John Cleese sharing his tips on how to be creative.
Meet Isabel Uria. She’s a designer here at Lift Factor and also at our parent company, Structural Graphics. This is her 3-D artwork: […]
Sometimes you just a need a few good words to get you back on track. Today's post is all about that. Being real - this basic likability principle applies to marketing too. Image via pinterest.com. Save your sanity. Devise a plan of action with your team. Image via pardot.com. Design is only as good as the message behind it. So build a solid story behind your [...]
Since the growth of the World Wide Web, marketing has changed drastically. How well people knew your brand used to depend a whole lot on how chummy marketers were with the media. While that does still play a role in marketing and PR today, it’s by no means the only way to get your brand out to the public. The auto industry can take cues from [...]
No matter where you are in your professional life seek opportunities to build meaningful relationships with others. It’ll be a boon to both your career and your well-being. Here are some ways you can develop professional (and personal) relationships with other people: Go to things that really interest you. Don’t get caught up in attending events you’re feeling lukewarm about. Spend your time engaging in activities [...]