Variable Media Mail Gives Marketers a Voice.

By now, many marketers have heard of or used Variable Data Printing, otherwise known as VDP. VDP allows marketers to create attention-grabbing direct mail campaigns that speak specifically to a target audience. Utilizing VDP helps build better relationships with customers by communicating directly with them as individuals. Contrary to what many believe, VDP is more than just inserting a name after “Dear”. VDP allows marketers to [...]

Inspiring Quotes for Marketers

Sometimes you just a need a few good words to get you back on track. Today's post is all about that. Being real - this basic likability principle applies to marketing too. Image via Save your sanity. Devise a plan of action with your team. Image via Design is only as good as the message behind it. So build a solid story behind your [...]

By |2013-06-13T01:05:05+00:00June 13th, 2013|Fun Stuff, Insights|0 Comments

What Should Auto Industry Marketers Be Doing Differently?

Since the growth of the World Wide Web, marketing has changed drastically. How well people knew your brand used to depend a whole lot on how chummy marketers were with the media. While that does still play a role in marketing and PR today, it’s by no means the only way to get your brand out to the public. The auto industry can take cues from [...]

How to Connect with People

No matter where you are in your professional life seek opportunities to build meaningful relationships with others. It’ll be a boon to both your career and your well-being. Here are some ways you can develop professional (and personal) relationships with other people: Go to things that really interest you. Don’t get caught up in attending events you’re feeling lukewarm about. Spend your time engaging in activities [...]