The Countdown Is On

It’s an age-old conundrum: experience v. vitality. For one reason or another these two contesting forces seem to always find themselves in stark opposition rather than working together to find the power in their overlap. This conundrum has so ensued, in its own way, between legacy “incumbent” carriers and insurtech startups. I recently gave Mark Roth, an insurtech expert and new business developer for Dig In, [...]

166-Year-Old Legacy Carrier is Starting the Technology Traversing Process

Traversing We keep hearing and seeing the yelps about how “incumbent” and “legacy” carriers and their systems just won’t budge and that they are reluctant to innovate (myself included in on the yelping). We are listening to frustrated insurtech startup companies complaining that these carriers don’t know what’s best for them and that they are not understanding the immense opportunities that they are passing up. For [...]

By |2019-03-28T19:58:21+00:00March 28th, 2019|Design, Fun Stuff, Insurance, News, Technology|0 Comments

Variable Media Mail Gives Marketers a Voice.

By now, many marketers have heard of or used Variable Data Printing, otherwise known as VDP. VDP allows marketers to create attention-grabbing direct mail campaigns that speak specifically to a target audience. Utilizing VDP helps build better relationships with customers by communicating directly with them as individuals. Contrary to what many believe, VDP is more than just inserting a name after “Dear”. VDP allows marketers to [...]

Inspiring Quotes for Marketers

Sometimes you just a need a few good words to get you back on track. Today's post is all about that. Being real - this basic likability principle applies to marketing too. Image via Save your sanity. Devise a plan of action with your team. Image via Design is only as good as the message behind it. So build a solid story behind your [...]

By |2013-06-13T01:05:05+00:00June 13th, 2013|Fun Stuff, Insights|0 Comments

What Should Auto Industry Marketers Be Doing Differently?

Since the growth of the World Wide Web, marketing has changed drastically. How well people knew your brand used to depend a whole lot on how chummy marketers were with the media. While that does still play a role in marketing and PR today, it’s by no means the only way to get your brand out to the public. The auto industry can take cues from [...]

How to Connect with People

No matter where you are in your professional life seek opportunities to build meaningful relationships with others. It’ll be a boon to both your career and your well-being. Here are some ways you can develop professional (and personal) relationships with other people: Go to things that really interest you. Don’t get caught up in attending events you’re feeling lukewarm about. Spend your time engaging in activities [...]