When I think of Paris, I think of Eugène Delacroix and the Louvre, I think of sipping a 2012 Châteauneuf du Pape at a wrought iron table gazing out at the Eiffel Tower. The perfectly curated pairing of tradition and edginess, of form and function, in every view, every conversation, every bite of food and every sip of wine. The last thing I think of is… [...]
According to a survey from Rock Health, 46% of consumers use three or more categories of digital health tools. The survey also found that nearly 70 percent of people appreciate getting texts or emails from healthcare providers. Eric Topol, digital medicine researcher, and author, has said repeatedly that smartphones will transform healthcare. “It may just mean that the best way to cut the ever-increasing costs of [...]
Securing disability coverage can be complicated, confusing and expensive. But insurance experts, advisors or anyone who has suffered injury or illness can agree: it’s necessary. It’s unfortunate that long-term disability income (LTD) insurance and long-term care (LTC) insurance are so hard to fully grasp. It’s unfortunate, because LTD and LTC are two of the most important risk-management tools the financially-wise can employ to good effect. Trustmark [...]
Every October, the Kaiser Family Foundation releases an extensive look at the healthcare landscape in their Employer Health Benefits Survey. The survey usually turns up several interesting insights into what’s going on in the world of insurance and healthcare. Oftentimes, findings can help offer new way of looking at the challenges of our industry. This year’s survey was just released. As staying on top of the latest [...]
Long viewed as a value-add, a growing number of U.S. employers now consider voluntary benefits an integral component of their core employee benefit strategy. Employers are expanding their menu of voluntary benefits and services to help workers address their overall financial well-being and security. Almost 70 percent of employers said voluntary benefits and services will be an important part of their employee value proposition in the [...]
To truly make headway with the financial advisor audience, providers must align their outreach to the needs of the advisor channel. Helping advisors with the challenges they are facing not only creates engagement with the audience, it works to build advisor trust and loyalty. The key to success lies in creating content that’s useful, that resonates with them, and that can help them differentiate their own [...]
Although this may elicit a few groans, it’s never too early to start prepping for open enrollment. It can certainly be a stressful and confusing time for management and employees alike, but getting an early start can help keep the grumbling to a minimum. Just remember, communicating during open enrollment goes beyond choosing a health plan, it’s the perfect opportunity to connect with your employees. You [...]
Building a marketing plan that will attract Medicare and Medicare-eligible prospects will require adjusting your current marketing tactics. To meet the specific needs of the 75.4 million baby boomers that will enter retirement over the next decade, as well as the millions of seniors currently on Medicare plans looking for a change in coverage and price, a traditional and personal approach to marketing with an emphasis [...]
These days more is not necessarily better as maintaining and managing so many agents has increasingly become expensive and unwieldy. With their limited sales personnel spending the majority of their time with the most profitable agents ̶ the very same agents who are getting all the attention from executive management ̶ insurance carriers have found the advantages of building deeper, more profitable relationships with fewer agents [...]
You may be hearing 'Ommm' in an office near you. There's a growing workplace trend where businesses of all stripes are facilitating wellness for their employees through in-office perks like meditation and massage, often subsidized, or done in partnership with, their health care plans. Once the province of Silicon Valley startups and their fierce talent grab, health-and-well-being programs are becoming standard at companies across the country, [...]
