Annuities need a rebrand; start with the advisors selling them

In a study of 3,210 adults aged 24 to 74, results showed that only two out of five Americans have protected retirement income in the form of a pension or an annuity. Yet almost half of Americans expected their savings to last their lifetime. There is an issue at hand on a macro level: for individuals, for carriers, for brokers/advisors, for the market, and the U.S. [...]

By |2019-02-12T20:56:35+00:00February 12th, 2019|Financial Services, Insights, Insurance|0 Comments

Ways to Engage Insurance Customers, and Retain Them, by Business Line

Last week, we talked about ways to increase engagement with customers. This is more challenging than ever because attention is at a premium with the push and pull of technology and social media. It’s also more important than ever because customer experience and engagement continues to be the number one strategic initiative for insurers, with 85% of insurers investing in this important aspect of customer loyalty. [...]

By |2019-01-18T14:19:52+00:00January 23rd, 2019|Insights, Insurance, Uncategorized|0 Comments

Engaging Insurance Customers

Engaging customers is a top strategic initiative for any company. Customer experience and engagement has been and continues to be the number one strategic initiative for insurers, with 85% of insurers investing in this important aspect of retaining customers. The focus on the customer, and the desire to improve their experience, is driving technological innovation and reshaping how customers interact and engage with companies, products and [...]

By |2019-01-18T14:24:34+00:00January 18th, 2019|Insights, Insurance|0 Comments

Disability Insurance: Providing Clarity to a Confusing Space

Securing disability coverage can be complicated, confusing and expensive. But insurance experts, advisors or anyone who has suffered injury or illness can agree: it’s necessary. It’s unfortunate that long-term disability income (LTD) insurance and long-term care (LTC) insurance are so hard to fully grasp. It’s unfortunate, because LTD and LTC are two of the most important risk-management tools the financially-wise can employ to good effect. Trustmark [...]

By |2018-12-11T18:17:58+00:00December 11th, 2018|Health Insurance, Insights, Insurance|0 Comments

Forget Loyalty. Relevance Wins.

If your customer-retention strategy relies on loyalty, it’s time to rethink. It could mean that you’re giving up something priceless: your relevance. In the U.S. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough (Accenture). Loyalty is important, sure, but the future of marketing — and many businesses — depends on serving a customer’s most [...]

It’s open enrollment season! Here are key findings from the 2018 Employer Health Benefits Survey

Every October, the Kaiser Family Foundation releases an extensive look at the healthcare landscape in their Employer Health Benefits Survey. The survey usually turns up several interesting insights into what’s going on in the world of insurance and healthcare. Oftentimes, findings can help offer new way of looking at the challenges of our industry. This year’s survey was just released. As staying on top of the latest [...]

Carriers are taking the lead in digital personalization; let’s look at how

The insurance industry was once considered slow to innovate, but now is leading the way in meeting changing consumer preferences. That’s evident in the way insurers are using their wealth of data on policyholders to tailor their messaging and product offerings. Personalization is a growing customer desire across all industries. And it has the potential to transform the entire way the industry operates. Three quarters of [...]

By |2018-10-17T20:59:49+00:00October 17th, 2018|Data and Analytics, Insights, Insurance|0 Comments

Voluntary Benefits Now Viewed As Essential — What you can do to stand out as a provider

Long viewed as a value-add, a growing number of U.S. employers now consider voluntary benefits an integral component of their core employee benefit strategy. Employers are expanding their menu of voluntary benefits and services to help workers address their overall financial well-being and security. Almost 70 percent of employers said voluntary benefits and services will be an important part of their employee value proposition in the [...]

Are your agents ignoring you? It could be the clutter.

Insurance agents are constantly bombarded with uninspired marketing tools by well-meaning marketers spending boatloads of money to promote their products, services and brand. So why do so many of these marketing materials fall short of their goal? Why are those digital usage reports so dismal? Well, because they didn’t cut through the clutter, they added to it – and here’s why. Your messaging wasn’t clear Your [...]

Advisor Communications At An All Time Low Means Opportunity for Providers

It’s a challenge our clients constantly face, how to reach and stand out amongst financial advisors whose preference and recommendation of products is paramount. The FA audience is inundated with materials from providers touting everything from new products and incentives and receiving them both in the form of print and electronic communications. Well there may be some good news, at least for financial marketers. Advisor marketing has hit [...]

By |2018-09-25T14:54:02+00:00January 10th, 2018|Financial Services, Insurance, Uncategorized|0 Comments