The Lift Factor Introduction
Learn how The Lift Factor helps insurance companies with their marketing needs. Insurance marketing is all we do.
Engaging Insurance Customers During the COVID-19 Crisis…and Beyond
Engaging customers has long been a top strategic initiative for any company, with 85% of insurers investing in this important aspect of retention. This focus on the customer, and the desire to improve their experience has driven technological innovation and reshaped how customers interact and engage with companies, products and services. The recent outbreak of COVID-19 has only heightened the need for companies to offer their [...]
How to Develop an Ongoing Dialogue with Customers That Drives ROI
This is the era of give your customers what they want or risk losing their attention or favor. Customer research is increasingly important to provide your company with the information it needs to maintain and attract happy customers. One challenge companies often face is the cost of implementing a reliable way to engage with their customers to drive insight that also provides a return on investment [...]
Shift-Technology Reveals the Art of an ‘Actionable’ Partnership
When I think of Paris, I think of Eugène Delacroix and the Louvre, I think of sipping a 2012 Châteauneuf du Pape at a wrought iron table gazing out at the Eiffel Tower. The perfectly curated pairing of tradition and edginess, of form and function, in every view, every conversation, every bite of food and every sip of wine. The last thing I think of is… [...]
The Countdown Is On
It’s an age-old conundrum: experience v. vitality. For one reason or another these two contesting forces seem to always find themselves in stark opposition rather than working together to find the power in their overlap. This conundrum has so ensued, in its own way, between legacy “incumbent” carriers and insurtech startups. I recently gave Mark Roth, an insurtech expert and new business developer for Dig In, [...]
166-Year-Old Legacy Carrier is Starting the Technology Traversing Process
Traversing We keep hearing and seeing the yelps about how “incumbent” and “legacy” carriers and their systems just won’t budge and that they are reluctant to innovate (myself included in on the yelping). We are listening to frustrated insurtech startup companies complaining that these carriers don’t know what’s best for them and that they are not understanding the immense opportunities that they are passing up. For [...]
Insurance Marketing, Measurements and Blockchain: A Love Triangle
Measurements drive marketing - marketing drives measurements. There is a symbiotic relationship between marketing and measurements that has an especially strong bond in the insurance industry because, well, insurance owes its existence to measurements and numbers (i.e. risk). This interchangeable bond only continues to strengthen as the rate at which new technology being implemented skyrockets—creating never-before-seen shifts in the legacy architecture models of carriers across [...]
Connecting the Buzzword Dots
As if the insurance industry was not complex enough, let’s add in a dose of AI, a pinch of ML, a dash of IoT and a garnish of Blockchain. This spread is a lot to bite off, let alone digest, but not impossible when the catalyst for their existence is broken down. Each one of these cryptic buzzwords simply solves for a human expectation, or soon-to-be [...]
Annuities need a rebrand; start with the advisors selling them
In a study of 3,210 adults aged 24 to 74, results showed that only two out of five Americans have protected retirement income in the form of a pension or an annuity. Yet almost half of Americans expected their savings to last their lifetime. There is an issue at hand on a macro level: for individuals, for carriers, for brokers/advisors, for the market, and the U.S. [...]
Ways to Engage Insurance Customers, and Retain Them, by Business Line
Last week, we talked about ways to increase engagement with customers. This is more challenging than ever because attention is at a premium with the push and pull of technology and social media. It’s also more important than ever because customer experience and engagement continues to be the number one strategic initiative for insurers, with 85% of insurers investing in this important aspect of customer loyalty. [...]