Conversion Marketing: what it is, why you need it.

Now more than ever, marketing success is less about the number of leads delivered than it is about actual sales realized, as marketers are being held accountable to drive bottom-line results. In keeping, we are increasingly seeing marketing becoming part of the sales organization. In this fragmented, fast messaging environment, where marketers are being tasked with and held to taking consumers through the purchase process quickly [...]

The CMO’s Guide to Marketing Automation

Here's What You Need to Know About the Fast-Growing Discipline You'd be forgiven for thinking "marketing automation" is an odd if not contradictory term. Until recently, those two words were rarely, if ever, mentioned in the same breath. The goal of marketing is to increase awareness for products and services, a mission often carried out via labor-intensive creative work. Meanwhile, automation is defined as making things [...]

By |2014-08-20T20:07:40+00:00August 20th, 2014|Marketing Automation|0 Comments