We often meet with prospective clients to discuss their marketing goals and needs, and to help assess if we are a good fit. The marketing industry moves fast and we see marketing leaders struggling to keep up and make confident decisions as to who to invest in for help. To thrive in this fast-changing economy, you need partners that can help you grow and evolve, and [...]
Insurance agents are constantly bombarded with uninspired marketing tools by well-meaning marketers spending boatloads of money to promote their products, services and brand. So why do so many of these marketing materials fall short of their goal? Why are those digital usage reports so dismal? Well, because they didn’t cut through the clutter, they added to it – and here’s why. Your messaging wasn’t clear Your [...]
In this day and age, insurance companies often find themselves in fierce competition with rival agencies.