It’s open enrollment season! Here are key findings from the 2018 Employer Health Benefits Survey

Every October, the Kaiser Family Foundation releases an extensive look at the healthcare landscape in their Employer Health Benefits Survey. The survey usually turns up several interesting insights into what’s going on in the world of insurance and healthcare. Oftentimes, findings can help offer new way of looking at the challenges of our industry. This year’s survey was just released. As staying on top of the latest [...]

Consumer Reports on P&C Insurance: To Them It’s All a Numbers Game

Last month we talked about the Consumer Reports expose on our industry’s pricing practices. This month, we thought we would feature some of the insurance industries top ads, and ad claims, which Consumer Reports called “misleading”. In a special feature Consumer Reports called “Here’s What’s Really Funny About Those Advertised Savings” they say “perhaps insurers think you won’t notice their fuzzy math if you’re too busy [...]

By |2015-09-30T22:12:05+00:00September 30th, 2015|Creative, Insights, Insurance, News|0 Comments

Can you Beat Google at the Insurance Game?

It’s been looming for a while - Google’s entry into the personal lines market. And while this news brings some anxiety, many say they are prepared to tackle competition from the Internet giant. Part of it is realizing that an independent agent is not going to be able to compete with a Google search for auto insurance, but will have an advantage on the local level. [...]

By |2015-05-28T20:12:18+00:00May 28th, 2015|Insights, Insurance, News|0 Comments

Will Insurers Outperform More Regulated Banks?

With Wall Street operating under increased regulations, insurance companies may be emerging as a better return performer than traditional financial companies.  Does this define a new financial sector? Thoughts from Sandy Weil (CEO, Citigroup) and Jay Fishman (CEO, Travelers). Sandy Weill, whose creation of Citigroup, ushered in the era of U.S. banking conglomerates, said in 2012 that the biggest financial firms should be broken up to [...]

By |2014-06-25T14:05:12+00:00June 25th, 2014|Financial Services, Insights, Insurance, News|0 Comments

Attract young consumers through direct mail

Looking to market your company's products or services to millennials? Don't rule out direct mail. Often overlooked, this generation of young, savvy professionals has more expendable income than you think. Not only are they looking for brands to  interest them visually, but they're seeking a valuable connection with the brands they purchase from. Through direct mail, marketers can connect with millennials in new and inspiring ways. [...]

By |2013-06-29T17:35:45+00:00June 29th, 2013|News|0 Comments

Your Most Important Consumer: Women

We live in a world where women make up about 70 – 80% of consumer purchases. Nielson’s “Women of Tomorrow” study conducted in 2011 polled 6500 women in 21 countries throughout the world to find out what factors affected women’s buying decisions. Here are some takeaways to help marketers effectively reach out to the world’s most important consumer. […]

By |2013-04-13T12:48:57+00:00April 13th, 2013|News|0 Comments

How to Connect with People

No matter where you are in your professional life seek opportunities to build meaningful relationships with others. It’ll be a boon to both your career and your well-being. Here are some ways you can develop professional (and personal) relationships with other people: Go to things that really interest you. Don’t get caught up in attending events you’re feeling lukewarm about. Spend your time engaging in activities [...]

TLF is hiring!

The Lift Factor is looking for a dynamic Business Development person for the New England region. Who we are: The Lift Factor is a direct marketing services company that specializes in helping Insurance and Financial Services companies improve the effectiveness of their communications by combining our proven High-Impact campaigns with solid marketing strategy, analytics and insights that help drive superior results. We have developed a proven [...]

By |2013-03-11T21:10:59+00:00March 11th, 2013|News, Uncategorized|0 Comments

Don’t Contribute to Inbox Clutter: Use Print

Think back to one of the first times you came across a pop-up book. Remember how magical it felt to turn the page and suddenly see the scene leap out at you? It was as though your imagination had somehow transported the story into the real world, and it became as real and tangible as your best friend or your parents. Good marketing works the same [...]