Shift-Technology Reveals the Art of an ‘Actionable’ Partnership

When I think of Paris, I think of Eugène Delacroix and the Louvre, I think of sipping a 2012 Châteauneuf du Pape at a wrought iron table gazing out at the Eiffel Tower. The perfectly curated pairing of tradition and edginess, of form and function, in every view, every conversation, every bite of food and every sip of wine. The last thing I think of is… [...]

The Countdown Is On

It’s an age-old conundrum: experience v. vitality. For one reason or another these two contesting forces seem to always find themselves in stark opposition rather than working together to find the power in their overlap. This conundrum has so ensued, in its own way, between legacy “incumbent” carriers and insurtech startups. I recently gave Mark Roth, an insurtech expert and new business developer for Dig In, [...]

166-Year-Old Legacy Carrier is Starting the Technology Traversing Process

Traversing We keep hearing and seeing the yelps about how “incumbent” and “legacy” carriers and their systems just won’t budge and that they are reluctant to innovate (myself included in on the yelping). We are listening to frustrated insurtech startup companies complaining that these carriers don’t know what’s best for them and that they are not understanding the immense opportunities that they are passing up. For [...]

By |2019-03-28T19:58:21+00:00March 28th, 2019|Design, Fun Stuff, Insurance, News, Technology|0 Comments

Insurance Marketing, Measurements and Blockchain: A Love Triangle

  Measurements drive marketing - marketing drives measurements. There is a symbiotic relationship between marketing and measurements that has an especially strong bond in the insurance industry because, well, insurance owes its existence to measurements and numbers (i.e. risk). This interchangeable bond only continues to strengthen as the rate at which new technology being implemented skyrockets—creating never-before-seen shifts in the legacy architecture models of carriers across [...]

Will the auto insurance industry be obsolete in 20 years?

In today's world, change is inevitable, especially as technology quickly changes how we live and work. So, it's not surprising that an auto insurance market research analyst is predicting the end of the auto insurance business as we currently know it. That's right. No more auto insurance. Why? According to Deutsche Bank research analyst Joshua Shanker, in 20 years, instead of people owning and driving cars, [...]

By |2015-09-08T22:02:38+00:00September 8th, 2015|Insurance, Technology, Uncategorized|0 Comments

Your social media strategy may not be working, here is why.

Most businesses enter the social media landscape thinking it will lead to endless likes, shares, followers, satisfied customers and limitless new sales. This is hardly a surprise given its low-to-no cost for entry with the immediate connectivity to endless potential customers. But most companies fall apart in two areas:  (1) their inability to integrate social into their business culture and  (2) the inability to demonstrate the [...]

By |2014-11-20T22:21:04+00:00November 20th, 2014|Data and Analytics, Insurance, Technology|0 Comments

Variable Media Mail Gives Marketers a Voice.

By now, many marketers have heard of or used Variable Data Printing, otherwise known as VDP. VDP allows marketers to create attention-grabbing direct mail campaigns that speak specifically to a target audience. Utilizing VDP helps build better relationships with customers by communicating directly with them as individuals. Contrary to what many believe, VDP is more than just inserting a name after “Dear”. VDP allows marketers to [...]