As if the insurance industry was not complex enough, let’s add in a dose of AI, a pinch of ML, a dash of IoT and a garnish of Blockchain. This spread is a lot to bite off, let alone digest, but not impossible when the catalyst for their existence is broken down. Each one of these cryptic buzzwords simply solves for a human expectation, or soon-to-be [...]
Amid Rising Sales, Advisors Cite Guaranteed Retirement Income as Top Reason for Selling Annuity Products Annuity sales are rebounding and advisors expect to maintain, or even increase, their use of annuity products in the near future. At the same time, the composition of advisors is changing, as many advisors shift further toward fee-based compensation models. Annuity providers have an opportunity to support advisors using a variety [...]
Every impression counts when promoting and maintaining a successful business, and managing your brand identity is a major factor in that success. Whether it’s your logo, your website or your business cards, your customers build an impression of your company through every interaction they have with it. Each touchpoint adds up to create your brand image. But in today’s dynamic digital market, customers have more ways [...]
Longevity has emerged as the new retirement goal for baby boomers and senior generations who are hoping to outlive their savings and pass wealth onto their heirs.
Last week, we talked about ways to increase engagement with customers. This is more challenging than ever because attention is at a premium with the push and pull of technology and social media. It’s also more important than ever because customer experience and engagement continues to be the number one strategic initiative for insurers, with 85% of insurers investing in this important aspect of customer loyalty. [...]
Voluntary benefits are a hot topic. In last week’s article we talked about the growth of this industry and why it’s important to obtain and retain talent. The variety of voluntary benefits (being offered) also addresses the expectations of today’s workers, said Wendy Herndon, second vice president of product development and implementation for insurer Aflac. “People today want to customize everything in their lives, and benefits [...]
Voluntary benefits are a hot topic. In last week’s article we talked about the growth of this industry and why it’s important to obtain and retain talent. The variety of voluntary benefits (being offered) also addresses the expectations of today’s workers, said Wendy Herndon, second vice president of product development and implementation for insurer Aflac. “People today want to customize everything in their lives, and benefits [...]
People are living longer, it’s certainly a fact. But how that’s affecting the landscape of healthcare and financial services is monumental. Health and wealth are merging; as people have begun to broaden their view of the retirement nest egg to cover health care expenses, medical expenses, long-term care, and others. Likewise, people are expecting more options, and a more holistic view, from the financial and health [...]
It’s a challenge our clients constantly face, how to reach and stand out amongst financial advisors whose preference and recommendation of products is paramount. The FA audience is inundated with materials from providers touting everything from new products and incentives and receiving them both in the form of print and electronic communications. Well there may be some good news, at least for financial marketers. Advisor marketing has hit [...]
To truly make headway with the financial advisor audience, providers must align their outreach to the needs of the advisor channel. Helping advisors with the challenges they are facing not only creates engagement with the audience, it works to build advisor trust and loyalty. The key to success lies in creating content that’s useful, that resonates with them, and that can help them differentiate their own [...]
