One of the better ways to appeal to prospective new customers is by advertising your services through a well-developed and managed blog. This educational hub can provide readers with an expansive amount of information, from how to get a quote online to fixed-interest rates for a loan or the steps to take in order to apply for a line of credit. Nevertheless, business owners, especially in the financial industry, struggle to design blogs that effectively communicate a wide array of subject matter to the ideal target audience.

A blog that engages with leads usually hosts content types like video, written text, infographic material, and all of the information should be sharable on social media platforms. When marketing communications resonate with leads who are interested in financial services, the return on investment (ROI) received from content marketing is immense and can put a business in a new position of strength. It's no surprise that a significant number of businesses plan to embrace content marketing further in 2013.

The Lift Factor is a leading marketing resource in the financial services and insurance industry, providing its clients with the most accurate, timely and relevant information in meeting their needs.