As a business owner, your skills can lead you to greater success. While you might understand the fundamentals of budgeting and the essentials of a high-quality contingency plan, you won't always know the rules behind stellar finance lead generation.

Similar to the skills needed to manage a company, there are talents required to oversee financial services advertising, especially on the web. One thing that any professional across all industries understands is that a well-designed web page is paramount to greater lead conversion rates online and eventual higher profit margins overall.

Whether you use a landing page as a way to greet new customers who organically navigated to your site through a search engine or to engage with mobile users, you should make sure to complement written content with graphic elements. According to Search Engine Watch contributor Uri Bar-Joseph, landing pages that include preview images result in a 359 percent higher conversion rate when compared to pages without graphics.

Business owners can partner with a digital marketing company to develop landing pages and other web marketing tactics that increase engagement and drive sales.

The Lift Factor is the premier marketing resource and leader in the financial services industry, and applies its wide-ranging expertise to investment and annuity clients.