Gone are the days when the same messaging works for everyone. Now more than ever, insurance customers value a company that not only understands who they are and what they need, but also responds with accurate, timely communications.
For the past few […]
Learn how The Lift Factor helps insurance companies with their marketing needs. Insurance marketing is all we do.
Engaging customers has long been a top strategic initiative for any company, with 85% of insurers investing in this important aspect of retention. This focus on the customer, and the desire to improve their experience has driven technological innovation and reshaped […]
This is the era of give your customers what they want or risk losing their attention or favor. Customer research is increasingly important to provide your company with the information it needs to maintain and attract happy customers. One challenge companies […]
The defined contribution (DC) plan market is increasingly dynamic with a wide array of industry forces, priorities and innovations in play. In the wake of on-and-off industry reform and legislation along with a continual stream of fee-related litigation, DC plan sponsors […]
Financial wellness programs were greeted favorably when they first debuted. But what is the forecast for their long-term success? Amid signs that such programs have not been as impactful as expected Cogent Reports took a 360-degree look at three sets of […]
Annuity Sales are Rising: Here’s insight into what Financial Advisors are looking for from Providers
Each year Cogent Reports puts together their annual Annuity Brandscape Study™. The latest report released in February has some interesting insights to share.
A little background on the study: In it they interviewed 712 financial advisors from October to November 2018. In […]
When I think of Paris, I think of Eugène Delacroix and the Louvre, I think of sipping a 2012 Châteauneuf du Pape at a wrought iron table gazing out at the Eiffel Tower. The perfectly curated pairing of tradition and edginess, […]
We keep hearing and seeing the yelps about how “incumbent” and “legacy” carriers and their systems just won’t budge and that they are reluctant to innovate (myself included in on the yelping). We are listening to frustrated insurtech startup companies complaining […]
Measurements drive marketing – marketing drives measurements.
There is a symbiotic relationship between marketing and measurements that has an especially strong bond in the insurance industry because, well, insurance owes its existence to measurements and numbers (i.e. risk). This interchangeable bond […]
Amid Rising Sales, Advisors Cite Guaranteed Retirement Income as Top Reason for Selling Annuity Products
Annuity sales are rebounding and advisors expect to maintain, or even increase, their use of annuity products in the near future. At the same time, the […]
In a study of 3,210 adults aged 24 to 74, results showed that only two out of five Americans have protected retirement income in the form of a pension or an annuity. Yet almost half of Americans expected their savings to […]
Longevity has emerged as the new retirement goal for baby boomers and senior generations who are hoping to outlive their savings and pass wealth onto their heirs.
Last week, we talked about ways to increase engagement with customers. This is more challenging than ever because attention is at a premium with the push and pull of technology and social media.
It’s also more important than ever because customer experience […]
Engaging customers is a top strategic initiative for any company. Customer experience and engagement has been and continues to be the number one strategic initiative for insurers, with 85% of insurers investing in this important aspect of retaining customers. The focus […]