NEWS + VIEWS2018-09-07T14:42:15+00:00

NEWS AND VIEWS

Annuity Sales are Rising: Here’s insight into what Financial Advisors are looking for from Providers

Each year Cogent Reports puts together their annual Annuity Brandscape Study™. The latest report released in February has some interesting insights to share.

A little background on the study: In it they interviewed 712 financial advisors from October to November 2018. In […]

Shift-Technology Reveals the Art of an ‘Actionable’ Partnership

When I think of Paris, I think of Eugène Delacroix and the Louvre, I think of sipping a 2012 Châteauneuf du Pape at a wrought iron table gazing out at the Eiffel Tower. The perfectly curated pairing of tradition and edginess, […]

166-Year-Old Legacy Carrier is Starting the Technology Traversing Process

Traversing

We keep hearing and seeing the yelps about how “incumbent” and “legacy” carriers and their systems just won’t budge and that they are reluctant to innovate (myself included in on the yelping). We are listening to frustrated insurtech startup companies complaining […]

Insurance Marketing, Measurements and Blockchain: A Love Triangle

 

Measurements drive marketing – marketing drives measurements.

There is a symbiotic relationship between marketing and measurements that has an especially strong bond in the insurance industry because, well, insurance owes its existence to measurements and numbers (i.e. risk). This interchangeable bond […]

Ways to Engage Insurance Customers, and Retain Them, by Business Line

Last week, we talked about ways to increase engagement with customers. This is more challenging than ever because attention is at a premium with the push and pull of technology and social media.

It’s also more important than ever because customer experience […]

Accessing Medical Care through Mobile Devices: It is Here and It is the Future

According to a survey from Rock Health, 46% of consumers use three or more categories of digital health tools. The survey also found that nearly 70 percent of people appreciate getting texts or emails from healthcare providers. Eric Topol, digital medicine […]

How to Collaborate with an Agency and Get More from Your Business

We often meet with prospective clients to discuss their marketing goals and needs, and to help assess if we are a good fit. The marketing industry moves fast and we see marketing leaders struggling to keep up and make confident decisions […]

Disability Insurance: Providing Clarity to a Confusing Space

Securing disability coverage can be complicated, confusing and expensive. But insurance experts, advisors or anyone who has suffered injury or illness can agree: it’s necessary. It’s unfortunate that long-term disability income (LTD) insurance and long-term care (LTC) insurance are so hard […]

It’s open enrollment season! Here are key findings from the 2018 Employer Health Benefits Survey

Every October, the Kaiser Family Foundation releases an extensive look at the healthcare landscape in their Employer Health Benefits Survey. The survey usually turns up several interesting insights into what’s going on in the world of insurance and healthcare. Oftentimes, findings […]