Accessing Medical Care through Mobile Devices: It is Here and It is the Future
According to a survey from Rock Health, 46% of consumers use three or more categories of digital health tools. The survey also found that nearly 70 percent of people appreciate getting texts or emails from healthcare providers. Eric Topol, digital medicine […]
How to Collaborate with an Agency and Get More from Your Business
We often meet with prospective clients to discuss their marketing goals and needs, and to help assess if we are a good fit. The marketing industry moves fast and we see marketing leaders struggling to keep up and make confident decisions […]
Disability Insurance: Providing Clarity to a Confusing Space
Securing disability coverage can be complicated, confusing and expensive. But insurance experts, advisors or anyone who has suffered injury or illness can agree: it’s necessary. It’s unfortunate that long-term disability income (LTD) insurance and long-term care (LTC) insurance are so hard […]
Forget Loyalty. Relevance Wins.
If your customer-retention strategy relies on loyalty, it’s time to rethink. It could mean that you’re giving up something priceless: your relevance. In the U.S. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are […]
It’s open enrollment season! Here are key findings from the 2018 Employer Health Benefits Survey
Every October, the Kaiser Family Foundation releases an extensive look at the healthcare landscape in their Employer Health Benefits Survey. The survey usually turns up several interesting insights into what’s going on in the world of insurance and healthcare. Oftentimes, findings […]
Carriers are taking the lead in digital personalization; let’s look at how
The insurance industry was once considered slow to innovate, but now is leading the way in meeting changing consumer preferences. That’s evident in the way insurers are using their wealth of data on policyholders to tailor their messaging and product offerings.
Personalization […]
Voluntary Benefits Now Viewed As Essential — What you can do to stand out as a provider
Long viewed as a value-add, a growing number of U.S. employers now consider voluntary benefits an integral component of their core employee benefit strategy. Employers are expanding their menu of voluntary benefits and services to help workers address their overall financial […]
Increasing Adoption of Voluntary Benefits Through Relevant Marketing
Voluntary benefits are a hot topic. In last week’s article we talked about the growth of this industry and why it’s important to obtain and retain talent. The variety of voluntary benefits (being offered) also addresses the expectations of today’s workers, […]
Are your agents ignoring you? It could be the clutter.
Insurance agents are constantly bombarded with uninspired marketing tools by well-meaning marketers spending boatloads of money to promote their products, services and brand. So why do so many of these marketing materials fall short of their goal? Why are those digital […]
Maximizing Digital Marketing to Advisors to Boost Brand Engagement
Advisor marketing is evolving rapidly alongside all other types of mobile communication and efficiencies in terms of staying connected 24/7. At the same time, advisors are faced with increasing responsibilities and higher levels of scrutiny on how they service their customers. […]
Capturing data and insights from a hard-to-reach audience: Agents and Advisors
Marketing products to the busy financial advisor and independent agent audience is a constant challenge. With first hand experience in the industry, including our own proprietary research around what works when marketing to advisors, we have helped many a client substantiate […]
Increasing Adoption of Voluntary Benefits Through Relevant Marketing
Voluntary benefits are a hot topic. In last week’s article we talked about the growth of this industry and why it’s important to obtain and retain talent. The variety of voluntary benefits (being offered) also addresses the expectations of today’s workers, […]
At the Intersection of Health, Wealth and Well-Being
People are living longer, it’s certainly a fact. But how that’s affecting the landscape of healthcare and financial services is monumental. Health and wealth are merging; as people have begun to broaden their view of the retirement nest egg to cover […]
Advisor Communications At An All Time Low Means Opportunity for Providers
It’s a challenge our clients constantly face, how to reach and stand out amongst financial advisors whose preference and recommendation of products is paramount. The FA audience is inundated with materials from providers touting everything from new products and incentives and receiving […]
Brand and Product Agnostic Thought Leadership Wins When Trying to Reach Financial Advisors
To truly make headway with the financial advisor audience, providers must align their outreach to the needs of the advisor channel. Helping advisors with the challenges they are facing not only creates engagement with the audience, it works to build advisor […]
Long Live Print! There is still no better format for visual explanation
As marketers, we are often challenged with how to connect with our audience while presenting information. How can we deliver a message and share our value, in a way that’s memorable? And beyond that, how can we convey information and data-rich […]
Dare We Mention Open Enrollment?
Although this may elicit a few groans, it’s never too early to start prepping for open enrollment. It can certainly be a stressful and confusing time for management and employees alike, but getting an early start can help keep the grumbling […]
With or Without the Fiduciary Rule in Place, Will You be Prepared?
Each day, as the saying goes, the “plot continues to thicken” as the fate of the Fiduciary Rule remains unclear. But regardless of whether the new administration puts a halt to it or not, a crystal-clear communications campaign on where your […]