It’s a challenge our clients constantly face, how to reach and stand out amongst financial advisors whose preference and recommendation of products is paramount. The FA audience is inundated with materials from providers touting everything from new products and incentives and receiving […]
To truly make headway with the financial advisor audience, providers must align their outreach to the needs of the advisor channel. Helping advisors with the challenges they are facing not only creates engagement with the audience, it works to build advisor […]
As marketers, we are often challenged with how to connect with our audience while presenting information. How can we deliver a message and share our value, in a way that’s memorable? And beyond that, how can we convey information and data-rich […]
Each day, as the saying goes, the “plot continues to thicken” as the fate of the Fiduciary Rule remains unclear. But regardless of whether the new administration puts a halt to it or not, a crystal-clear communications campaign on where your […]
Building a marketing plan that will attract Medicare and Medicare-eligible prospects will require adjusting your current marketing tactics. To meet the specific needs of the 75.4 million baby boomers that will enter retirement over the next decade, as well as the […]
These days more is not necessarily better as maintaining and managing so many agents has increasingly become expensive and unwieldy. With their limited sales personnel spending the majority of their time with the most profitable agents ̶ the very […]
Silicon Valley is building the new-world insurance agent. By doing so, they are disrupting all layers of the insurance supply and demand chain and changing the value proposition. We have been talking about online innovation here on the blog in the healthcare […]
There’s no doubt you have seen it. Watch a video on CNN, YouTube or ESPN lately and you have probably stumbled onto the ironic brilliance that is Geico’s 2016 pre-roll video campaign. Much has already been said and written about the […]
Individual health insurance is one of the fastest growing segments in today’s healthcare market. Healthcare reform revolutionized the insurance segment. Because of it, healthcare consumption has been growing rapidly and the strong growth trend is expected to accelerate over the next […]
For decades, marketing has been predicated on interrupting someone else’s content. Now, as marketers continue to explore creating content that people want to watch for its own sake, there are many useful lessons to learn from the entertainment landscape.
A few months ago Harris Polls and ALEX, Employee Benefits Communication Platform providers, conducted an in-depth survey of 1,000 American employees to gauge what they think about–and want from–financial wellness programs offered by their employer.
The survey unearthed a ton of super-interesting […]
Buyer personas have become an essential tool to help marketers better understand their customers and craft messaging, campaigns, and outreach that deliver value and foster connections that lead to lasting relationships.
But for all the talk, what exactly is a buyer persona? […]
Hospitals and health systems have been spending more on advertising in recent years, with an emphasis on educating patients and engaging them in their growing role as healthcare consumers.
But there are sharp debates among healthcare providers and marketing experts about how […]
Taking our special report on mobile a bit further, let’s discuss a longstanding issue facing insurers today: attrition rates. While some companies like USAA and Amica pride themselves on longstanding customer relationships (10 years + is considered outstanding), the average customer […]
More direct sales are likely as insurers offer convenient transactions and services via mobile.
To the extent that mobile brings insurers closer to policyholders, it raises the issue of “disintermediation”—a direct business model that takes intermediaries, such as agents, out of transactions—a […]
USAA, a San Antonio, Texas-based insurer and financial-services company that serves military personnel, has become a leader in customer-facing mobile capabilities because of its need to reach its clients when they are deployed. Today, mobile is USAA’s largest contact channel, reporting […]
In this special edition of Shop Talk we will explore how mobile technologies are transforming the insurance industry. The “anytime, anywhere” interactions that mobile enables are allowing a new level of intimacy in the insurer-policyholder relationship with the potential to change […]