These days more is not necessarily better as maintaining and managing so many agents has increasingly become expensive and unwieldy. With their limited sales personnel spending the majority of their time with the most profitable agents ̶ the very […]
Silicon Valley is building the new-world insurance agent. By doing so, they are disrupting all layers of the insurance supply and demand chain and changing the value proposition. We have been talking about online innovation here on the blog in the healthcare […]
There’s no doubt you have seen it. Watch a video on CNN, YouTube or ESPN lately and you have probably stumbled onto the ironic brilliance that is Geico’s 2016 pre-roll video campaign. Much has already been said and written about the […]
Individual health insurance is one of the fastest growing segments in today’s healthcare market. Healthcare reform revolutionized the insurance segment. Because of it, healthcare consumption has been growing rapidly and the strong growth trend is expected to accelerate over the next […]
For decades, marketing has been predicated on interrupting someone else’s content. Now, as marketers continue to explore creating content that people want to watch for its own sake, there are many useful lessons to learn from the entertainment landscape.
A few months ago Harris Polls and ALEX, Employee Benefits Communication Platform providers, conducted an in-depth survey of 1,000 American employees to gauge what they think about–and want from–financial wellness programs offered by their employer.
The survey unearthed a ton of super-interesting […]
Buyer personas have become an essential tool to help marketers better understand their customers and craft messaging, campaigns, and outreach that deliver value and foster connections that lead to lasting relationships.
But for all the talk, what exactly is a buyer persona? […]
Hospitals and health systems have been spending more on advertising in recent years, with an emphasis on educating patients and engaging them in their growing role as healthcare consumers.
But there are sharp debates among healthcare providers and marketing experts about how […]
Taking our special report on mobile a bit further, let’s discuss a longstanding issue facing insurers today: attrition rates. While some companies like USAA and Amica pride themselves on longstanding customer relationships (10 years + is considered outstanding), the average customer […]
More direct sales are likely as insurers offer convenient transactions and services via mobile.
To the extent that mobile brings insurers closer to policyholders, it raises the issue of “disintermediation”—a direct business model that takes intermediaries, such as agents, out of transactions—a […]
USAA, a San Antonio, Texas-based insurer and financial-services company that serves military personnel, has become a leader in customer-facing mobile capabilities because of its need to reach its clients when they are deployed. Today, mobile is USAA’s largest contact channel, reporting […]
In this special edition of Shop Talk we will explore how mobile technologies are transforming the insurance industry. The “anytime, anywhere” interactions that mobile enables are allowing a new level of intimacy in the insurer-policyholder relationship with the potential to change […]
Due to the ability of the Internet of Things to collect and report real-time data in a healthcare, business, and the industrial environment, it is projected to revolutionize the way we perceive things. Although the adoption of this networking technology has […]
We talk to our clients often about having a point of view. When we bring up the topic, typically they respond by saying they already have a mission or value statement. Maybe they even cite their positioning work, in the form […]
Last month we talked about the Consumer Reports expose on our industry’s pricing practices. This month, we thought we would feature some of the insurance industries top ads, and ad claims, which Consumer Reports called “misleading”.
In a special feature Consumer Reports […]
Health insurance hasn’t normally attracted much money from Silicon Valley investors. Health insurance certainly doesn’t have the flash of technology darlings like Uber or an Airbnb. As we all know the industry is highly regulated, fiercely competitive, and turning a profit […]