Protective – Personalized Hub for Wholesalers2018-10-04T16:00:40+00:00

PROTECTIVE LIFE

As a 100+ year old values-driven company, Protective Life offers a broad portfolio of life and specialty insurance and investment products. TLF’s work with Protective includes direct mail, video in print, sales aids and digital tools.

Personalized Hub for Wholesalers

Protective Life issued Microsoft Surface Pro tablets to their Wholesalers and wanted to develop a “story telling” style presentation to help BGA’s better understand Protective Life’s value and differentiators. After brainstorming with all internal stakeholders, we developed this interactive presentation tool personalized for each Wholesaler.

The tool married compelling imagery with a presentation script and functionality allowed the wholesaler to add media from the BGA’s areas of interest to a shopping cart and then deliver personalized video’s, PowerPoints and PDF’s co-branded to the BGA for use with their clients.

An identical App was also created for the tablet to allow for offline presentations.
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