The Lift Factor was recently awarded 2 American Graphic Design Awards by Graphic Design USA (GDUSA). The American Graphic Design Awards is the premier showcase for outstanding work in the design community recognizing advertising agencies, graphic design firms and corporate design. It honors outstanding new work of all kinds: print, packaging, point-of-purchase, internet, interactive and motion graphics.
The Lift Factor won two separate awards for its innovative self-promotional campaign “Shop Talk”. It was produced in conjunction with Julia Balfour. “Shop Talk” was developed as an exclusive insurance industry live online conference. The promotion of the event included direct mailers, email, a landing page with a real-time survey to determine what people would like to hear about at the webinar event and a news feeds page that included new happenings in the insurance industry. Click here to view a rebroadcast of the Shop Talk webinar.
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