PROVIDING UNIQUE SOLUTIONS TO COMMON CHALLENGES.
CHANNEL EDUCATION
With the confidence that comes from intelligence, independent distribution channels sell more.
Your average producers need more product communications than your top–producers. And non-producers need more than anyone. Using communication tools that are consistent with their engagement levels, our Awareness to AdvocacyTM program gives every producer the information they need to present intelligently and sell effectively.
RETENTION AND LOYALTY
We capture attention of customers with interactive communications that deepen your relationship and reinforce the wisdom of their purchase decision. Our engaging solutions help to decrease policy cancellations, increase renewals and build a more loyal distribution channel.
LEAD GENERATION
Our lead generation programs help to lower acquisition costs while improving acquisition rates. Utilizing segmentation tools and the most effective lead generation tactics, we help you identify, target and market to your best prospects. We engage them, drive them into the pipeline and on-board them to bound policies.
PSYCHOGRAPHIC SEGMENTATION AND PERSONALIZATION
Customers have lost their tolerance for irrelevant marketing messages. They require content and messaging that speak directly to their interests. Where demographics used to be enough, now knowing them individually is the requirement. We employ personas and personalization for optimum relevancy, targeting first to groups and drilling down to individuals.